Product Marketing Manager

Bombora • New York, NY

20d • $130,000 - $150,000

About The Position

As a Product Marketing Manager, you will support go-to-market initiatives across Bombora’s Intent data products and connected product marketing portfolio. The role covers product launches, messaging and content development, sales and partner enablement, and market and customer research. Working cross-functionally with sales, channel partners, product management, marketing, and other stakeholders, you will help translate Bombora’s solutions and technical capabilities into clear, compelling stories for customers, prospects, partners, and internal teams. This position is suited to someone who is curious, organized, collaborative, and interested in growing as a product marketer.

You will support launch planning and execution for new products, capabilities, integrations, recurring releases, and product updates; develop and maintain product messaging and marketing materials; create sales, customer success, and partner enablement resources; conduct market, competitive, and customer research; translate feedback into actionable insights; coordinate cross-functional work; and source, write, and promote customer case studies.

Requirements

• 3+ years of B2B product marketing experience, preferably within SaaS, DaaS, MarTech, or AdTech.
• Bachelor’s degree in business, marketing, advertising, communications, or a related field, or equivalent relevant professional experience.
• Strong product marketing foundation, including experience with positioning and messaging, product launches, content development, sales enablement, and customer or market insights.
• Strong written and verbal communication skills, including the ability to communicate across internal and external audiences and translate complex information into compelling, audience-relevant messaging.
• Ability to learn technical products and concepts, including data, APIs, integrations, and emerging technologies.
• Organizational skills and attention to detail, including managing multiple priorities, recurring responsibilities, and deadlines with consistent follow-through and accuracy.
• Proactive approach and comfort with ambiguity, including anticipating needs, identifying gaps or opportunities, keeping materials and documentation current, and moving work forward as priorities or processes evolve.
• Critical thinking and curiosity, with a willingness to learn, test, improve, and challenge established practices.
• Creative problem-solving skills and the ability to bring forward new ideas and approaches.
• Customer-oriented mindset and ability to understand different customer perspectives, needs, and levels of technical knowledge.
• Strong collaboration and interpersonal skills, including the ability to build effective relationships and work well with colleagues, leadership, customers, and partners.
• Thoughtful and effective use of AI tools to accelerate research, ideation, content development, and workflows, while applying sound judgment, subject-matter understanding, and independent thinking to final output.

Nice To Haves

• Familiarity with platforms such as Spekit, Seismic, or Highspot.
• Familiarity with Salesforce, HubSpot, and Asana.

Responsibilities

• Support planning and execution for launches of new products, capabilities, integrations, recurring releases, and ongoing product updates; identify opportunities to improve launch processes and take increasing ownership of defined workstreams.
• Develop and maintain messaging, presentations, sales materials, FAQs, user guides, release communications, partner materials, and other content that translates technical product information into clear, compelling stories.
• Create enablement materials and resources to help sales, customer success, and channel partners communicate product value and differentiation.
• Conduct customer, competitive, and market research to support product launches and broader product marketing and strategic activities.
• Establish feedback loops among customers, partners, product, marketing, and sales, and translate market feedback and recurring themes into actionable insights.
• Partner with product, sales, customer success, channel partners, marketing, and other teams to gather input, coordinate deliverables, and move projects forward.
• Source, write, and promote customer case studies that highlight customer successes using Bombora products.

Benefits

• Health, dental, and vision benefits.
• Flexible vacation, paid holidays, and Summer Fridays.
• Education and tuition assistance and an annual learning stipend.
• 401(k) with match.
• Generous parental leave: 16 weeks for primary caregivers and 12 weeks for secondary caregivers.
• Commuter benefits.
• Flexible spending and health spending accounts.
• Team lunches, outings, and events, including virtual events.
• Offices available for employees who want one.
• Equity.
• Variable bonus of $5,000–$10,000.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level