Product Marketing Manager

Conviva•Foster City, CA

21h•$150,000 - $200,000

About The Position

Conviva is seeking a Product Marketing Manager to own positioning, messaging, and go-to-market execution for a core part of its product portfolio. The role partners closely with Product, Sales, and Customer Success to translate technical capabilities into compelling market narratives. It reports directly to the CMO and is part of a small, high-impact marketing team. The position is suited to someone who has led at least one full product launch cycle, is comfortable engaging with technical product details, and wants ownership of how a product is positioned and sold. The role provides exposure to executive strategy and an opportunity to shape how Conviva products go to market.

Requirements

3–6 years of experience in product marketing, preferably in B2B SaaS or a technical product environment.
Proven track record of leading product launches from planning through execution.
Strong written and verbal communication skills, including the ability to simplify complex technical concepts for different audiences.
Experience building sales enablement content and working directly with sales teams.
Comfort working with data to inform positioning and measure impact.
Self-starter able to manage cross-functional projects with minimal oversight.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Nice To Haves

Experience in streaming media, ad tech, observability, or analytics platforms.

Responsibilities

Develop and maintain positioning and messaging for assigned products, ensuring consistency across web, sales collateral, and campaigns.
Lead go-to-market planning and execution for new product launches and major feature releases, coordinating timelines across Product, Sales, and Marketing.
Build sales enablement materials, including pitch decks, battlecards, one-pagers, and objection-handling guides.
Conduct win/loss analysis, customer interviews, and competitive research to sharpen positioning and identify market opportunities.
Partner with Product Management to understand roadmap priorities and translate them into customer-facing narratives.
Create customer-facing content such as case studies, product videos, webinars, and blog posts in collaboration with content and demand generation teams.
Track and report on launch performance and sales enablement effectiveness, adjusting the approach based on data.
Represent the voice of the customer and market in product planning discussions.