Product Marketing Manager

Hearst • Tampa, FL

15d • Hybrid

About The Position

The Product Marketing Manager supports product launches, creates messaging and content, enables sales teams, gathers customer insights, and helps drive awareness, engagement, and growth across the customer lifecycle. The role shapes positioning, messaging, and go-to-market materials for healthcare technology solutions, translating product capabilities into clear value stories for health plans, PBMs, TPAs, and other healthcare stakeholders. It partners closely with Product, Sales, Customer Experience, and Marketing teams.

The position develops product positioning, messaging frameworks, value propositions, and buyer-facing narratives; supports launch planning and execution; coordinates cross-functional launch activities; and partners with content and creative teams to produce customer-facing materials. It creates sales enablement assets and translates technical and operational details into audience-specific messaging. The manager also gathers customer feedback, monitors market and competitor trends, supports onboarding and feature adoption, tracks marketing and campaign performance, and recommends actions based on data and customer insights.

This role requires hybrid collaboration at least three days per week in the Tampa office. The stated base salary range is $100,000–$100,000 USD.

Requirements

• At least 5 years of experience in product marketing, SaaS marketing, healthcare marketing, or a related field.
• Strong written and verbal communication skills.
• Ability to simplify technical concepts into customer-focused messaging.
• Experience working cross-functionally with multiple stakeholders.
• Strong organizational and project management skills.
• Healthcare technology experience.
• Ability to work hybrid at least three days per week in the Tampa office.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice To Haves

• Experience in healthcare payer, provider, care management, quality, compliance, or population health B2B SaaS environments.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
• Experience supporting product launches and sales enablement initiatives.
• Basic knowledge of customer journey mapping and buyer personas.

Responsibilities

• Develop product positioning, messaging frameworks, value propositions, and buyer-facing narratives for MHK solutions.
• Serve as a product marketing subject matter expert across healthcare technology, care management, quality, compliance, and/or health plan operations.
• Ensure consistent messaging across marketing, sales, and customer communications.
• Support planning and execution of product launches, feature releases, and enhancements.
• Coordinate launch activities across Product, Marketing, Sales, and Customer Experience teams, and develop launch assets and communications.
• Partner with content and creative teams to produce customer-facing materials.
• Create and refine sales enablement assets, including pitch decks, solution briefs, web copy, campaign messaging, competitive talking points, and launch materials.
• Translate technical and operational details into concise, audience-specific messaging for executives, clinical teams, operations leaders, and sales teams.
• Collaborate with demand generation and content teams to ensure campaign messaging is accurate, relevant, and commercially effective.
• Equip sales and customer-facing teams with practical messaging, objection handling, and proof points.
• Partner with product management to understand roadmap priorities, product functionality, customer needs, and market trends.
• Gather and synthesize customer feedback to identify opportunities and challenges.
• Monitor competitors and industry trends to support positioning and product strategy.
• Support go-to-market planning for launches, enhancements, and strategic campaigns.
• Collaborate with Customer Experience on onboarding and feature adoption efforts.
• Identify opportunities for customer expansion and retention.
• Maintain product marketing materials aligned with MHK’s brand voice and business priorities.
• Track product marketing performance and campaign effectiveness; measure launch outcomes, adoption metrics, engagement, and pipeline contribution.
• Provide recommendations based on data and customer insights.

Benefits

• Medical, vision, and dental plans for full-time employees.
• 401(k) with a generous match.
• Benefits begin on the first day of the month following employment.
• Exercise/health club reimbursement opportunity.
• Monthly dependent care reimbursement opportunity.
• Short-term and long-term disability insurance.
• Basic term life and AD&D insurance.
• Generous paid time off and holiday pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level