Product Marketing Manager, ARIA Core

Siemens Healthineers

4d • $115,740 - $159,137

About The Position

The Product Marketing Manager is responsible for upstream product management and downstream marketing strategies to grow ARIA core products. As part of the Varian Americas Marketing Team, this person leads product activities from roadmap and product requirements definition through go-to-market planning and execution, value proposition and messaging, product launches, campaigns, and commercial initiatives. The role supports the development of digital oncology solutions and works across functions to align product strategy with customer needs and business goals.

Requirements

• Bachelor’s degree in a related field.
• 5–8 years of experience in the medical device or medical imaging field.
• Understanding of electronic medical record systems.

Nice To Haves

• Post-graduate education or equivalent experience is desirable.

Responsibilities

• Conduct market research and analysis to define the market landscape, clinical requirements, and product opportunities.
• Cultivate relationships with Key Opinion Leaders and build a panel to gather insights and feedback that inform product priorities, clinical utilization strategies, and marketing initiatives.
• Collaborate with R&D, Medical Affairs, and Commercial teams to develop product roadmaps and strategies aligned with customer feedback and business goals.
• Represent the ARIA suite of products as a subject matter expert at trade shows, KOL visits, and scientific meetings.
• Help drive product roadmaps based on market insights and strategic priorities, and prioritize features and enhancements to meet customer needs and business objectives.
• Develop go-to-market strategies for new product introductions, including target markets, positioning, messaging, and pricing.
• Work cross-functionally to develop marketing collateral communicating brand strategy, product features, and clinical benefits to target audiences.
• Partner with Sales to develop sales enablement resources and train sales teams to position and sell products effectively.
• Develop and track key performance indicators and use market and sales data to identify optimization opportunities and drive business growth.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance
• Paid parking/public transportation
• Paid time off
• Paid sick and safe time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level