Product Marketing Manager, Attendee
About The Position
The Product Marketing Manager, Attendee Marketing develops attendee marketing strategies for multiple events in the portfolio, aligned with the broader attendee marketing strategy and business objectives. The role focuses on attendee value propositions, pricing, retention, and acquisition to attract high-quality audiences and generate measurable business outcomes. It works with the Campaign Manager/Specialist and Comms Planner to shape attendee models for strategic, high-value audience personas and translate them into effective go-to-market strategies. Marketing strategies should align with brand identity, operational priorities, and market opportunities, with an emphasis on collaboration, agility, and continuous improvement. The role uses attendee intelligence and analytics to guide segmentation, targeting, forecasting, campaign decisions, and performance measurement. It collaborates with event teams and cross-functional partners to optimize the attendee journey, strengthen engagement and satisfaction, and improve event growth and revenue. The position reports directly to the Director of Attendee Marketing and may be based in the New York, NY; Boulder, CO; or Santa Monica, CA office. Informa's work model involves working in person with colleagues, customers, or partners three days a week or more, with flexibility to work from home or remotely at other times.
Requirements
- Proven experience in attendee marketing or product marketing, including value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a fast-paced environment.
- Ability to build cross-functional relationships, particularly with brand, operations, and strategic insights teams.
- Data-driven mindset focused on attendee-centric solutions and measurable outcomes.
- Strong analytical skills and experience with forecasting, segmentation, and KPI reporting.
- Excellent communication and collaboration skills, including the ability to influence stakeholders at all levels.
- Adaptability and comfort working in a fast-paced environment with shifting priorities.
- Interest in applying behavioral science techniques and advanced tools such as AI to marketing strategies.
Responsibilities
- Develop attendee marketing strategies for multiple events in alignment with overall strategy and business objectives.
- Create and refine attendee value propositions, including ticket pricing, add-ons, and product features.
- Support pricing strategies, offer calendars, and forecasting models tailored to key persona swimlanes.
- Translate strategic goals into actionable marketing plans with the Campaign Manager and Comms Planner.
- Design and implement attendee retention strategies to increase repeat attendance and lifetime value.
- Develop acquisition strategies to attract new attendees and expand event portfolio reach.
- Use attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
- Monitor attendee KPIs, including high-value audience registrations, conversion rates, and retention metrics.
- Provide actionable insights to the Director of Attendee Marketing and other stakeholders.
- Work with the Campaign Manager and Comms Planner to optimize the attendee journey from acquisition to retention.
- Ensure attendee value propositions are communicated across digital communications and onsite experiences.
- Embed iterative planning and adaptability into marketing workflows within the attendee agile hub.
- Build relationships with event teams to align on attendee jobs to be done, market trends, and customer experience enhancements.
- Partner with client marketing, content and audience teams, and cross-functional brand, operations, and strategic insights teams.
- Optimize marketing initiatives based on performance data, attendee feedback, and market trends.
- Establish and monitor KPIs, report on impact and campaign performance in sprint reviews, and recommend next steps.
Benefits
- Up to four days per year to volunteer, with charity match funding available.
- Bespoke training and learning, mentoring platforms, and access to LinkedIn Learning courses.
- 15 days of PTO, increasing to 20 days after three years and 25 days after six years.
- 10 national holidays and a birthday leave day.
- Opportunity to work from almost anywhere for up to four weeks per year.
- 401(k) match.
- Health, vision, and dental insurance.
- Parental leave.
- Employee stock purchase plan (ESPP) with company shares offered at a minimum 15% discount.
- Employee assistance program (EAP) support, mental health first aiders, and free access to a wellness app.
- Recognition through global awards and kudos programs.
- Colleague social events, colleague groups and networks, and a collaborative community.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
