Product Marketing Manager, Attendee

Informa Group .•New York, NY

1d•Hybrid

About The Position

The Product Marketing Manager, Attendee Marketing develops attendee marketing strategies for multiple events, with an emphasis on attendee value propositions, pricing, retention, and acquisition. The role aligns its work with the overarching attendee marketing strategy and business objectives, helping attract high-quality audiences and drive event attendance and revenue through data-driven, customer-centric marketing. The manager works with Campaign Managers and Comms Planners to shape audience models around strategic, high-value personas and translate them into effective go-to-market strategies. The role also aligns marketing with brand identity, operational priorities, and market opportunities, and supports attendee growth, engagement, and satisfaction through collaboration and continuous improvement. The position can be based in the New York, Boulder, or Santa Monica office. Informa’s working approach involves working in person with colleagues, customers, or partners three days per week or more, with flexibility to work from home or remotely at other times. Success in the role includes increasing attendee quality, numbers, and revenue; improving retention and acquisition; developing effective pricing and forecasting; enhancing attendee satisfaction and NPS; delivering integrated marketing; and providing measurable, data-driven insights and results.

Requirements

Proven experience in attendee marketing or product marketing.
Expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a fast-paced environment.
Ability to build cross-functional relationships, particularly with brand, operations, and strategic insights teams.
Data-driven mindset focused on attendee-centric solutions and measurable outcomes.
Strong analytical skills, including experience with forecasting, segmentation, and KPI reporting.
Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels.
Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.

Nice To Haves

Interest in applying behavioral science techniques and advanced tools such as AI to enhance marketing strategies.

Responsibilities

Develop attendee marketing strategies for multiple events that align with the overall attendee marketing strategy and business objectives.
Create and refine attendee value propositions, including ticket pricing, add-ons, and product features.
Support pricing strategies, offer calendars, and forecasting models tailored to key audience personas.
Translate strategic goals into actionable marketing plans with Campaign Managers and Comms Planners.
Design and implement retention strategies to increase repeat attendance and lifetime value among high-value audiences.
Develop audience-aligned acquisition strategies to attract new attendees and expand event portfolios.
Use attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
Monitor attendee KPIs, including high-value audience registrations, conversion rates, and retention metrics, and provide actionable insights to stakeholders.
Work with Campaign Managers and Comms Planners to optimize the attendee journey from acquisition through retention.
Ensure attendee value propositions are communicated across digital communications and onsite experiences.
Embed iterative planning and adaptability into marketing workflows within the attendee agile hub.
Build relationships with event teams to align on attendee needs, market trends, and customer experience improvements.
Partner with client marketing, content and audience teams, and cross-functional brand, operations, and strategic insights teams.
Optimize marketing initiatives using performance data, attendee feedback, and market trends.
Establish and monitor KPIs, report on campaign performance and marketing impact during sprint reviews, and recommend next steps.

Benefits

Welcoming culture with in-person and online social events, a charity day, and colleague groups and networks.
Up to four days per year to volunteer, with charity match funding available.
Career development through bespoke training, mentoring platforms, LinkedIn Learning courses, and support for internal job moves.
15 days PTO, increasing to 20 days after three years and 25 days after six years; 10 national holidays; a birthday leave day; and the opportunity to work from almost anywhere for up to four weeks per year.
401k match.
Health, vision, and dental insurance.
Parental leave.
Employee stock purchase plan (ESPP) offering company shares at a minimum 15% discount.
Employee assistance program, mental health first aiders, and free access to a wellness app.
Global awards and kudos programs.