Comms Planner, Attendee Marketing
About The Position
The Comms Planner – Attendee Marketing develops and refines messaging frameworks, creates creative briefs, and ensures visual alignment with campaign strategies. The role manages the campaign calendar and supports development of the master brief, coordinating timely communication sub-briefing activities according to the Campaign Manager’s strategy and plan. Working closely with the Product Marketing Manager and Campaign Manager, the Comms Planner reports directly to the Director of Attendee Marketing. The role ensures communication plans are strategically aligned, visually cohesive, and optimized for impact, while embedding agile practices that support iterative collaboration and adaptability to changing priorities and performance insights.
Requirements
- Proven experience in communication planning, including developing and refining messaging strategies across multiple channels.
- Experience creating creative briefs and collaborating with design teams to align visuals with messaging.
- Ability to manage campaign calendars and ensure timely delivery of communication activities and creative assets.
- Data-driven mindset focused on agile workflows and iterative collaboration.
- Strong analytical skills and experience tracking and reporting messaging performance metrics to inform decisions and adjust strategies.
Responsibilities
- Develop and refine communication frameworks aligned with attendee value propositions, audience personas, and campaign objectives.
- Create messaging strategies that resonate with target audiences and persona segments and maintain consistency across channels and touchpoints.
- Embed industry trends within the portfolio and collaborate with team stakeholders to increase relevance and engagement across communication channels.
- Develop creative briefs outlining messaging, visual direction, and audience insights for creative teams.
- Collaborate with designers and content creators to align visuals with messaging frameworks and campaign objectives.
- Bridge messaging strategy and creative execution, ensuring assets reflect intended communication goals.
- Manage the campaign calendar and align communication activities with the Campaign Manager’s strategy and timelines.
- Coordinate with cross-functional teams to ensure timely delivery of campaign messaging and creative assets.
- Foster agile workflows through iterative collaboration and adaptability in communication planning.
- Use real-time performance data to refine messaging frameworks and creative briefs.
- Establish and monitor messaging KPIs, including engagement rates, conversion rates, and audience sentiment metrics.
- Use marketing analytics insights to refine communication frameworks and adjust strategies to maximize impact.
Benefits
- Up to four days per year to volunteer, with charity match funding available.
- Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning.
- 15 days PTO, rising to 20 days after three years and 25 days after six years.
- 10 national holidays and a birthday leave day.
- Opportunity to work from almost anywhere for up to four weeks a year.
- 401(k) match.
- Health, vision, and dental insurance.
- Parental leave.
- Employee stock purchase plan offering company shares at a minimum 15% discount.
- Employee assistance program support, mental health first aiders, and free access to a wellness app.
- In-person and online social events, colleague groups and networks, and global recognition programs.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
