Marketing Planner

Essentia Health • Fargo, ND

3d • $57,346 - $86,029 • Hybrid

About The Position

Essentia Health is hiring a Marketing Planner to develop and implement strategic marketing programs for assigned specialties. The role uses market insights and data to identify opportunities, support service development, and measure results. The Marketing Planner partners with clinical and administrative leaders, leads complex initiatives, provides marketing expertise, and builds relationships with internal and external stakeholders.

The position organizes marketing efforts for assigned specialties, recommends program and service development based on market trends, and conducts marketing analysis and reporting. It works collaboratively to ensure program development and enhancements meet customer needs and goals, and supports marketing, marketing research, and public relations colleagues in implementing tactics that maintain continuity across marketing plans. The role also represents specialties to internal and external customers and requires strong customer service and mentoring skills to establish and strengthen positive relationships with patients, co-workers, and others.

The role functions predominantly remotely. The candidate must live within Essentia Health's service area and be able to travel onsite as needed for marketing activities.

Requirements

• Bachelor's degree in marketing, business, communications, or another related field.
• At least 3 years of experience in a marketing or communications role that developed knowledge of the organization and its strategic goals.
• Valid motor vehicle operator's license, as verified through the appropriate licensing agency.
• Must be within Essentia Health's service area and able to travel onsite as needed.

Responsibilities

• Organize marketing efforts for assigned specialties, including recommending program and service development based on market trends.
• Conduct marketing analysis and reporting.
• Collaborate to ensure program development and enhancements meet customer needs and goals.
• Provide marketing expertise to marketing, marketing research, and public relations colleagues to implement tactics and ensure continuity in marketing plans.
• Develop relationships needed to represent assigned specialties to internal and external customers.
• Provide customer service and mentoring to establish and enhance positive relationships with patients, co-workers, and others.
• Travel onsite as needed for marketing activities.

Benefits

• Medical, dental, vision, life, and disability insurance, with supplemental options.
• 401(k) plan with employer contributions.
• Professional development through training, tuition reimbursement, and educational programs.
• Flexible scheduling.
• Generous time off.
• Wellness resources focused on physical, mental, and emotional health.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level