Product Marketing Manager

Microsoft • Redmond, WA

5h

About The Position

The Microsoft 365 for Individuals Marketing Team is seeking a Product Marketing Manager to lead growth activation for Copilot in Microsoft 365 apps. The role owns outbound marketing programs that turn customer interest in Copilot into usage, using awareness channels such as social, creators, and web to connect customers with relevant use cases and clear ways to get started.

The position brings together messaging, content, campaign planning, and creative delivery into coordinated activation programs. It uses customer insights and performance data to test, learn, and improve results, and partners with product and app marketing teams to align channel programs with product capabilities, feature releases, and key marketing moments.

Requirements

• Master's degree in Marketing, Computer Science, Business, or a related field and at least 1 year of experience in business; or bachelor's degree in one of those fields and at least 2 years of experience in business; or equivalent experience.
• 4+ years of marketing and/or product management experience.
• Experience defining and executing marketing programs and campaigns.
• Proven ability to collaborate, influence cross-functional teams, and communicate with executive audiences.
• Experience in growth marketing, customer activation, engagement, integrated channel strategy, or a closely related field.
• Experience using customer insights, data, and experimentation to improve marketing performance and product usage.

Nice To Haves

• Background in consumer freemium software or services.

Responsibilities

• Define how social, creators, web, and other channels drive Copilot activation, prioritizing audiences and tactics that encourage customers to begin using the product.
• Lead integrated marketing planning and channel management, aligning campaign calendars, priorities, and dependencies across channel owners and product marketing teams.
• Develop messaging and customer use cases that translate product capabilities into relevant stories, content, and calls to action for each channel.
• Use customer insights, market research, and channel performance data to identify opportunities and inform channel plans, messaging, and content priorities.
• Lead creative operations for channel programs, including intake, prioritization, briefing processes, agency coordination, and asset delivery.
• Partner with product and app marketing leads to align channel programs with product capabilities, feature releases, and key marketing moments.
• Design and execute tests across channel tactics, messaging, content, and customer journeys; apply learnings to optimize performance and scale effective programs.
• Define channel and campaign KPIs, monitor results, and report performance insights to guide priorities, investment, and ongoing optimization.
• Lead cross-channel planning and performance reviews to track execution, resolve dependencies, and share learnings that improve marketing effectiveness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level