Product Marketing Manager, Equipment
About The Position
Air Techniques, Inc. is seeking a dynamic Product Marketing Manager with strong communication and marketing skills. The position works closely with Sales, Marketing, Engineering, Product Management, Service, and customers to support the development, positioning, launch, and commercial success of the Equipment Line of products. The role conducts market, customer, and competitive analysis; develops product strategies, positioning, value propositions, and marketing initiatives; translates market requirements into product requirements; and supports new product development and launches. It also collaborates on go-to-market strategies, builds relationships with customers, dealers, and Key Opinion Leaders, and develops sales tools, product training, pricing strategies, and business cases to improve product performance and profitability.
Requirements
- 3–5 years of experience in Marketing, Sales, Product Management, Product Marketing, or Business Development.
- Experience with equipment products, preferably in the dental, medical, or healthcare industry.
- Strong communication, presentation, analytical, and problem-solving skills.
- Strong understanding of customer needs, market requirements, and commercial opportunities.
- Ability to translate technical product features into clear customer benefits and value propositions.
- Strong project management, organizational, and cross-functional collaboration skills.
- Proficiency in Microsoft Office, Salesforce, and Adobe software.
- Degree in Marketing, Business Management, Product Management, Engineering, or another related field; an equivalent combination of education and relevant professional experience may be considered.
- Willingness to travel internationally to customers, trade shows, and company locations.
Nice To Haves
- Experience in international, cross-functional environments.
- Experience with product launches, market analysis, or customer-facing activities.
Responsibilities
- Conduct market, customer, and competitive analysis to identify trends, needs, and business opportunities.
- Develop product strategies, positioning, value propositions, and marketing initiatives for the Equipment portfolio.
- Translate market requirements into product requirements and support new product development and launches.
- Collaborate with Sales, Marketing, and Engineering to develop go-to-market strategies and drive product success.
- Build customer, dealer, and Key Opinion Leader (KOL) relationships to gather feedback and support market introduction.
- Develop sales tools, product training, pricing strategies, and business cases to improve product performance and profitability.
- Travel internationally to customers, trade shows, and company locations.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
