Product Marketing Manager

Salesforce•Indianapolis, IN

8d•$117,400 - $177,600

About The Position

Salesforce is seeking a GTM Product Marketing Manager for its Data 360 portfolio. The role helps execute and scale go-to-market strategy, positioning Data 360 as the trusted, real-time context foundation for AI agents, applications, and customer experiences. It translates complex data and AI technology into actionable programs that support adoption and revenue growth. The manager designs enablement programs, creates repeatable sales plays and demo content, and uses usage signals and field feedback to move sellers and customers from awareness to sustained adoption. The role partners across product, marketing, sales, pricing and packaging, operations, strategy, enablement, events, and cross-cloud teams. It also maintains working knowledge of Data 360 architecture, capabilities, and roadmap; supports seller readiness and pipeline acceleration; and builds AI-powered tools and workflows that provide sellers with accurate, timely guidance.

Requirements

3–5+ years of experience in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles in B2B SaaS or enterprise technology.
Working understanding of data platforms such as CDP, data management, integration, or analytics, and enterprise AI, including how data powers AI outcomes.
Ability to translate technical capabilities into clear business value for varied audiences.
Experience partnering with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities.
Experience working with Sales Leadership, Account Executives, and Sales Programs to turn GTM strategy into field-ready execution.
Track record developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.
Strong presentation and storytelling skills, including the ability to deliver persuasive, executive-ready content.
Familiarity with consumption-based pricing and ability to simplify complex pricing into customer-centric value narratives.
Data-driven approach to using insights to inform GTM strategy, measure results, and refine programs.
Strong organization and project management skills, including managing multiple priorities and timelines.
Collaborative approach and ability to drive alignment across global and cross-functional teams.

Nice To Haves

Direct experience in a sales or quota-carrying role, with understanding of seller needs.
Experience supporting or marketing data, AI, automation, or agent-based products, and interest in how trusted data transforms business workflows.
Hands-on experience or strong interest in prompt design and building agents or skills on Slack's agent-building platform or comparable platforms.
Familiarity with AI coding and assistant tools such as Codex and Claude, awareness of AI developments, and willingness to experiment.
Management consulting background, such as Big 4 or equivalent.
Ability to connect the goals of Product, Sales, Enablement, and Strategy through cross-functional collaboration.
Can-do, growth-oriented attitude with creativity, optimism, and resilience.

Responsibilities

Serve as the Data 360 go-to-market expert across product, marketing, sales, pricing and packaging, and operations, translating product innovation into programs that drive adoption and revenue growth.
Explain how Data 360 capabilities—including unified customer profiles, identity resolution, real-time activation, unstructured data and RAG, Zero Copy connectivity, and trusted governance—support AI agents and applications.
Communicate the Data 360 consumption model, pricing, value realization, and Flex Credit opportunities to sellers and customers.
Create, launch, and manage quarterly sales plays aligned with product priorities, market opportunities, and field needs, with the goal of driving measurable pipeline growth.
Design and build AI-powered enablement tools, including custom Slackbot skills and agent workflows for seller research, eligibility checks, pricing and quoting assistance, FAQs, and objection handling; refine these using field usage and feedback.
Build adoption programs and feedback loops, identify adoption blockers, track funnel and usage metrics, and use findings to shape targeted enablement.
Collaborate with Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams.
Maintain a working understanding of Data 360 architecture, capabilities, and roadmap to inform enablement and messaging.
Create and deliver training materials, FAQs, talk tracks, demo guides, and presentations for technical and non-technical sellers.
Partner with global go-to-market and distribution leaders to drive readiness and pipeline acceleration across selling teams.
Develop and maintain repeatable GTM assets, including sales plays, messaging frameworks, competitor-focused content, and demo libraries aligned with product launches and campaigns.
Act as a Data 360 subject matter expert across Salesforce clouds, including Sales, Service, Marketing, and Commerce, to align value messaging and solution positioning.
Manage work effectively in a fast-paced, dynamic environment, maintaining clarity and executional quality amid ambiguity.