Product Marketing Manager, Special Operations

Rivet Industries•Washington, DC

6d•$130,000 - $160,000

About The Position

The Product Marketing Manager (PMM), Special Operations drives the articulation, positioning, and adoption of Rivet’s solutions for U.S. and allied Special Operations Forces (SOF). This role sits at the intersection of product, commercial, and customer success—translating Rivet’s technical capabilities into clear, compelling narratives that unlock new business and expand existing programs. The PMM is responsible for shaping how Rivet shows up to customers and partners. This includes developing solution positioning, building go-to-market (GTM) strategies, and executing campaigns that drive awareness, engagement, and adoption. The role requires strong intuition for customer needs, the ability to distill technical systems into tangible value, and a bias toward action in ambiguous, fast-moving environments. As a cross-functional partner, the PMM collaborates closely with engineering, implementation, and commercial teams to ensure consistency between what we build, what we say, and what customers experience. This role also plays a key part in enabling internal teams, ensuring everyone at Rivet can clearly communicate our solutions and their impact. At Rivet, the PMM is uniquely positioned to shape how frontier technology is understood, adopted, and scaled across some of the most demanding industries in the world.

Requirements

4+ years in solutions marketing, product marketing, or GTM roles for advanced technologies in startup or new product environments
Strong understanding of SOF users’ needs, including those deployed directly via USSOCOM as well as operators embedded in U.S. Army, U.S. Navy, U.S. Air Force, or U.S. Marine Corps services (Tiers 1-3).
Demonstrated ability to translate modular capabilities into clear, differentiated customer value propositions
Experience building and executing successful GTM campaigns and product launches for military or industrial hardware and software
Strong written, verbal, and visual communication skills, with experience creating customer-facing content, narratives, and product demos
Desire to be hands-on creating and shipping, not just doing "strategy" or outsourcing critical thought leadership
Experience working cross-functionally with engineering, product, and customer-facing teams
Ability to operate independently in ambiguous environments and drive initiatives from concept to execution
Willingness to travel up to ~25% as needed to engage with customers, partners, and internal teams
This position requires U.S. citizenship due to contract obligations; must have ability to be cleared

Nice To Haves

Experience with adjacent deep-tech industries that service or supply SOF communities, especially unmanned vehicle or AI-based technologies
Familiarity with government processes that drive technology procurement for operators, Soldiers, or other tactical personnel
Familiarity with allied partner SOF units (e.g. Five Eyes or NATO) and their common or contrasting needs relative to U.S. counterparts
History of direct involvement or service with tactical teams, particularly to develop unique requirements or perform iterative testing of new products

Responsibilities

Develop and refine solution positioning, messaging, and narratives to align Rivet’s core offerings to U.S. and partner SOF communities
Design and execute growth- and adoption-focused campaigns with government customers, ranging from DV days to technical integrations for live exercises
Build and operationalize GTM playbooks in partnership with industry and technology partners
Create business cases and launch strategies for new product extensions, capabilities, and market expansions
Own or contribute to key solution and brand communication channels, including website, social, events, and field-facing materials
Partner with Deployment Strategists and commercial teams to ensure consistency between marketed solutions and delivered outcomes
Support business development efforts through compelling solution narratives, collateral, and proposal inputs
Enable internal teams with clear, scalable materials that improve company-wide understanding of Rivet solutions
Continuously gather market, customer, and competitive insights to refine positioning and identify new growth opportunities