Product Marketing Manager, Lifestyle

Columbia Sportswear Company • Portland, OR

4d • Hybrid

About The Position

Our mission at Columbia Sportswear is to unlock the outdoors for everyone. We are looking for a passionate and strategically minded Lifestyle Product Marketing Manager to lead category and product marketing initiatives across Columbia’s Lifestyle business. This role sits within the broader Product Marketing team and serves as the internal expert on the outdoor lifestyle consumer, connecting emerging trends and contemporary style influences, with Columbia’s heritage to develop strategies that drive brand relevance and business growth. This role is ideal for someone who understands the intersection between outdoor and lifestyle culture. They are highly attuned to apparel trends, and the brands, creators, communities, and cultural moments that move the marketplace. They understand how outdoor style shows up in everyday life and are passionate about identifying opportunities for Columbia to remain culturally relevant while staying true to its authentic outdoor DNA.

Requirements

• A passion for apparel, outdoor culture, style trends, and consumer behavior
• Bachelor’s degree in marketing, Business, Communications or related field
• 8+ years of professional experience in category marketing, brand marketing and/or product marketing, or related discipline
• Strong understanding of contemporary and classic outdoor style, fashion and retail trends, and the competitive landscape
• Excellent communication and presentation abilities
• Data-driven with experience using analytics, data, & presentation tools (e.g., Excel, PowerPoint, etc.)
• Experience with DTC and specialty outdoor retail channels
• Knowledge of product development and insight-driven marketing

Nice To Haves

• A passionate outdoor enthusiast who considers themselves a student of style, culture, and consumer behavior with a strong understanding of the outdoor lifestyle marketplace.
• A strategic marketer who translates consumer understanding into actionable business and marketing recommendations.
• A strong storyteller who can connect product, culture, and consumer motivations into compelling narratives
• An effective communicator and presenter capable of collaborating effectively with cross-functional teams and influencing stakeholders at multiple levels of the organization
• Comfortable balancing data, consumer insights, and intuition to make informed recommendations
• Naturally curious and culturally connected, always seeking to understand what is next and what matters most to consumers

Responsibilities

• Continuously monitor apparel and lifestyle market trends, cultural shifts, consumer behavior, and competitive activity to identify opportunities for growth and differentiation.
• Help shape long-term strategies for key heritage franchises, ensuring Columbia’s iconic products and stories remain meaningful and compelling to an emerging generation of consumers.
• Craft compelling product narratives that highlight style, versatility, and wearability, tailored towards style-conscious outdoor consumers.
• Drive seasonal GTM strategies for the Outdoor Lifestyle category, ensuring alignment across product, brand, and commercial.
• Partner with Columbia’s in-house social media & influencer teams to support the development of influencer, creator, and community engagement strategies that enhance authenticity, credibility, and cultural relevance within the outdoor lifestyle space.
• Partner with Consumer Insights, Product Creation, Partnerships, Merchandising, Retail Marketing, Designers, and Digital Marketing to ensure lifestyle expertise is reflected throughout the consumer journey.
• Provide strategic direction and category expertise that informs campaign briefs, storytelling development, channel strategies, and consumer engagement plans.
• Evaluate consumer engagement, campaign effectiveness, category trends, and regional marketplace performance to ensure future marketing strategies and investment decisions.

Benefits

• 401k plan plus a generous company match
• medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account
• an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
• EAP + which is free and confidential 24/7/365 counseling services
• extensive wellness benefits
• employee discounts
• a generous time off program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level