Product Marketing Manager- Donor Experience

Virtuous • Madison, MS

3d

About The Position

This role owns how the story of Virtuous Raise and Virtuous Volunteer reaches the market and drives the campaign and pipeline motion that turns that story into revenue. This is a front-of-house role focused on making the case to potential clients, building campaigns to fill the pipeline, and supporting sales efforts. The Product Marketing Manager (PMM) is distinct from the Product Manager (PM); while the PM owns the product strategy, roadmap, and outcomes, the PMM owns the market positioning, campaigns, pipeline, and revenue generation for the product. The PMM partners with the Product team to translate product features into a compelling market narrative and works closely with Demand Generation and Sales teams to drive commercial success.

Requirements

• 5+ years in product marketing, demand/campaign marketing, or a hybrid GTM role at a B2B SaaS company.
• Real accountability for pipeline or bookings.
• Experience owning go-to-market strategy for a product or product line end to end: positioning, messaging, campaign strategy, sales enablement.
• Comfort partnering with a channel-execution team (paid, SDR, field, email, direct mail) without running those channels yourself.
• A track record of being in front of prospects, customers, or analysts.
• Exceptionally organized — a strong project planner and manager.
• Fluency with AI tools as part of your everyday research, positioning, and content workflow.
• Comfort with ambiguity and a lean team.

Nice To Haves

• Experience in nonprofit tech, higher ed, or another relational, long-sales-cycle vertical.
• Experience building a PMM function from scratch.

Responsibilities

• Define positioning, messaging, and the market narrative for Virtuous Raise and Virtuous Volunteer.
• Own pipeline and revenue goals for the donor experience products, including diagnosing and fixing shortfalls.
• Grow adoption in the existing customer base in collaboration with the customer marketing arm of Demand Generation.
• Develop campaign strategy in partnership with the Demand Generation team, providing audience insights, messaging, and campaign briefs.
• Partner with Sales and Customer Success to understand market reception, develop competitive positioning, objection handling, proof points, and pricing narratives.
• Provide air cover for sales deals and work with Customer Success on adoption and expansion stories.
• Own the go-to-market plan for product launches, including audience, message, channel plan, and sales talking points.
• Track market and competitive intelligence for Virtuous Raise and Virtuous Volunteer, ensuring it shapes campaigns and sales conversations.
• Act as a front-of-house representative, engaging with prospects and customers.
• Utilize AI tools as a default for research, content development, and campaign building.

Benefits

• Market competitive pay leveraging Carta data
• Employee recognition through Bonusly
• 401(k) retirement plan with company matching (50% match up to 6% of compensation after 90 days)
• Unlimited PTO
• Paid volunteer days
• Company holidays
• Employer-contributed healthcare benefits (medical, dental, and vision coverage)
• Plans available for dependents
• Choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
• 12 weeks primary parent leave (full pay, includes adoption)
• 4 weeks secondary parent leave (full pay, includes adoption)
• Company outings and events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed