Product Marketing Manager

The company is seeking a Product Marketing Manager to develop and execute go-to-market strategies that align with company goals. The role involves understanding customers, target markets, and competitors, and working closely with cross-functional teams such as sales, product management, and customer success. The ideal candidate must be passionate, experienced, motivated, and comfortable with autonomy and multitasking. The Product Marketing Manager will be part of the marketing team and will work closely with executives, sales, product management, development, and customer success.

• Work closely with product management, corporate marketing, customer success, and sales to gather information about and understand the marketing needs for your products
• Create messaging, positioning, content (e.g. data sheets, white papers, videos, case studies, solution briefs, product pitch decks, etc.)
• Conduct webinars and ghostwrite blogs that articulate the value of Aisera and help generate demand and awareness
• Create messaging framework and key product proof points that are targeting various buyers personas and ICPs, as well as, product messaging focused industry-specific market verticals to highlight Aisera’s unique differentiators

• Develop and execute go-to-market strategies
• Understand customers, target markets, and competitors
• Work closely with cross-functional teams such as sales, product management, and customer success
• Create messaging, positioning, and content
• Conduct webinars and ghostwrite blogs
• Create messaging framework and key product proof points
• Target various buyer personas and ideal customer profiles
• Highlight Aisera's unique differentiators

• Competitive salary
• Benefits package
• Fun and dynamic work environment