Product Marketing Manager

The job overview for this position is that the product marketing manager (PMM) at Coactive is responsible for developing and executing the overall marketing strategy. They will create content and implement go-to-market programs to increase market awareness and communicate Coactive's value proposition. The PMM will also work to position Coactive as a leader in the market by building a clear corporate identity, developing effective content, and promoting customer successes. Additionally, the PMM will analyze the competitive landscape and target market needs to differentiate Coactive's offerings and optimize marketing investments.

• Design and execute a multi-channel marketing strategy to position Coactive effectively in the target market
• Develop and implement SEO and paid search strategies to drive organic search rankings and assess ROI on paid search investments
• Gain media and event placement for Coactive leadership and customers
• Develop and manage relationships with PR and marketing agencies, as well as web development resources
• Develop and evolve brand identity and ensure adoption across the organization and collateral
• Provide ongoing review, guidance, and assistance on the visual appearance and effectiveness of market-facing materials
• Deeply understand customer businesses and problems in the target vertical to optimize collateral and messaging
• Establish a product messaging framework that effectively communicates the value proposition and differentiation
• Design and deliver multi-channel collateral for prospects, analysts, influencers, and investors
• Develop content, scripts, and talking points for Coactive speaking engagements
• Devise programs to develop, test, and iterate content with external stakeholders
• Participate in sales engagements to gain feedback on the effectiveness of content
• Design and implement measurements for the effectiveness of the marketing strategy
• Understand sources of all leads and identify successful channels for future marketing.

Design multi-channel marketing strategy that positions Coactive most effectively to the target market, building awareness, driving new sales leads, and supporting closing deals.

Execute a mix of go-to-market and ongoing marketing programs supporting the strategy.

Solicit feedback on strategy and programs with internal stakeholders and external experts to improve plan, gain buy-in and alignment to program goals.

Gain media and event placement for Coactive leadership and Coactive customers.

Develop and implement SEO and paid search strategies as appropriate, including test and learn for effectiveness to drive both organic search rankings and assess the ROI on paid search investments.

Develop and manage relationships with PR and marketing agencies, web development resources to execute timely marketing programs with high quality, fresh content.

Develop/evolve brand identity, standards; ensure adoption across organization and collateral.

Provide ongoing review, guidance, and assistance on content visual appearance and effectiveness of market facing materials.

Deeply understand customer businesses & customer problems in target vertical; including stakeholders with roles in the awareness/discovery, evaluation, selection, and procurement phases to optimize collateral and messaging in support of the sales cycle.

Establish a foundational product messaging framework, using value messaging or similar methodologies, that effectively communicates the value proposition and differentiation.

Design and deliver multi-channel collateral for prospects, analysts and influencers, and investors, including: sales presentations, product data sheets, web content, white papers, blogs, newsletters, podcasts, and social media, and demo storyboards.

Develop content, scripts, and talking points for Coactive speaking engagements.

Develop a sustainable content production process and resourcing.

Devise programs to develop, test, and iterate content with external stakeholders.

Participate in sales engagements to gain first-hand feedback regarding effectiveness of content.

Design and implement measurements for the effectiveness of the marketing strategy.

Understanding of sources of all leads; look for patterns for successful channels for future marketing.

Bachelor’s degree in business administration, marketing, or related field.

A degree in computer science, engineering, or related discipline is also ideal, with requisite ma.

• 100% medical, dental & vision coverage for you
• Medical, dental & vision partially covered for your dependents
• 401K
• Unlimited PTO
• An allowance to set up workstations however you want
• A supportive environment. We build products, but we develop people.
• Social events ranging from happy hours and hiking to board game nights and games of Mario Kart.