Product Marketing Manager

The job overview for the Product Marketing Manager (PMM) role at Coactive is to develop and execute marketing strategies and programs that position Coactive effectively in the target market. The PMM will be responsible for building market awareness, driving new sales leads, and supporting the closing of deals. They will also be accountable for developing and managing relationships with PR and marketing agencies, as well as web development resources, to execute timely marketing programs with high-quality content. The PMM will play a crucial role in establishing a strong brand identity, creating compelling content and collateral, and measuring the effectiveness of the marketing strategy to drive continuous improvement.

• Design and execute a multi-channel marketing strategy to position Coactive effectively in the target market
• Develop and implement SEO and paid search strategies to drive organic search rankings and assess ROI on paid search investments
• Gain media and event placement for Coactive leadership and customers
• Develop and manage relationships with PR and marketing agencies, as well as web development resources
• Develop and evolve brand identity and ensure adoption across the organization and collateral
• Provide ongoing review, guidance, and assistance on the visual appearance and effectiveness of market-facing materials
• Deeply understand customer businesses and problems in the target vertical to optimize collateral and messaging
• Establish a product messaging framework that effectively communicates the value proposition and differentiation
• Design and deliver multi-channel collateral for prospects, analysts, influencers, and investors
• Develop content, scripts, and talking points for speaking engagements
• Devise programs to develop, test, and iterate content with external stakeholders
• Participate in sales engagements to gather feedback on content effectiveness
• Design and implement measurements for the effectiveness of the marketing strategy
• Understand sources of all leads and identify successful channels for future marketing

• Bachelor's degree in business administration, marketing, or related field
• Degree in computer science, engineering, or related discipline is ideal
• Experience in marketing strategy and program execution
• Ability to design and execute go-to-market and ongoing marketing programs
• Knowledge of SEO and paid search strategies
• Experience in gaining media and event placement
• Ability to develop and manage relationships with PR and marketing agencies
• Strong understanding of brand identity and ability to ensure adoption across the organization
• Deep understanding of customer businesses and problems in target vertical
• Ability to establish a product messaging framework that effectively communicates value proposition and differentiation
• Proficiency in designing and delivering multi-channel collateral
• Experience in developing content for speaking engagements
• Knowledge of content production process and resourcing
• Ability to measure and improve the effectiveness of marketing strategy
• Strong analytical skills to understand sources of leads and identify successful channels

• 100% medical, dental & vision coverage for you
• Medical, dental & vision partially covered for your dependents
• 401K
• Unlimited PTO
• An allowance to set up workstations however you want
• A supportive environment
• Social events ranging from happy hours and hiking to board game nights and games of Mario Kart