Product Marketing IV - (B4)

Applied Materials•Santa Clara, CA

About The Position

Applied Materials is seeking a Product Marketing IV to develop business and marketing plans, analyze competitive positioning, and support decisions that drive revenue, market share, and product leadership. The role works with Engineering, Manufacturing, Sales, and Field teams to shape new and existing products, align products with customer and market needs, and support successful product releases throughout their life cycles. The position may lead functional teams or projects with moderate resource requirements and complexity, and requires applying specialized expertise, analytical judgment, and persuasive communication.

Responsibilities

  • Develop complex business and marketing plans, assess market penetration and product positioning, and drive competitive advantage, revenue, and market share.
  • Recommend investment decisions for new product development.
  • Conduct complex competitive analysis for specific products or product lines and drive Red Team Analysis.
  • Assist with complex pricing strategies to build and protect market-share leadership while enhancing profit margins.
  • Develop marketing tools for successful product introductions.
  • Partner with Engineering, Manufacturing, and Sales to develop new products, enhance existing products, and communicate critical market needs and timing requirements.
  • Assist with developing strategies to meet business objectives.
  • Support the Field in developing synergistic account approaches and optimizing opportunities for account partnership and penetration.
  • Manage the release of complex products through the end of their product life cycle.
  • May lead functional teams or projects with moderate resource requirements, risk, or complexity.
  • Lead others in solving complex problems and communicate difficult concepts, negotiating to gain adoption of a different point of view.

Benefits

  • Comprehensive benefits package
  • Candidates may be eligible to participate in a bonus program
  • Candidates may be eligible to participate in a stock award program
  • Supportive work culture that encourages learning, development, and career growth
  • Programs and support focused on employee health, wellbeing, and personal and professional growth
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