Product Marketing Engineer | HVP DBB

Texas Instruments • Dallas, TX

4d

About The Position

The Product Marketing Engineer (PME) develops business plans, marketing strategies, and forecasts for assigned product lines. The role maintains current knowledge of customer requirements for existing and future products, and identifies, evaluates, and recommends marketing opportunities aligned with product line objectives. The PME supports product growth while maintaining profitability, builds relationships with customers and account managers, and develops product positioning and messaging. The position also plans and executes marketing activities throughout new-product lifecycles and collaborates with cross-functional teams on product strategies and marketing initiatives.

Requirements

• Minimum education: bachelor's degree in electrical engineering.
• Minimum years of relevant experience are listed as “XX years” in the posting.

Nice To Haves

• Ability to establish strong relationships with key stakeholders, internally and externally.
• Strong verbal and written communication skills.
• Ability to quickly ramp up on new systems and processes.
• Demonstrated strong interpersonal, analytical, and problem-solving skills.
• Ability to work in teams and collaborate effectively with people in different functions.
• Ability to take initiative and drive for results.
• Strong time management skills that enable on-time project delivery.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top-tier customers and their account managers to understand opportunities.
• Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers.
• Plan, manage, and execute marketing activities throughout the lifecycle of a new product, including pre-RTM, at RTM, and post-RTM.
• Review the competitive landscape and build strategies to address gaps.
• Interface with customers and TI field sales/applications to support DINs.
• Follow up weekly and monthly on opportunities, including price escalations, customer visits, and sampling activity.
• Collaborate and communicate product strategies effectively to cross-functional teams working on pricing, campaigns, internet marketing, and launches.

What This Job Offers

• Job Type: Full-time