Product Marketing Engineer

Texas Instruments • Tucson, AZ

2d

About The Position

The Product Marketing Engineer (PME) develops business plans, marketing strategy, and forecasts for assigned product lines. The PME maintains current knowledge of customer requirements for existing and future products and identifies, evaluates, and recommends marketing opportunities aligned with product-line objectives. The role supports product growth while maintaining profitability, develops market positioning and messaging, and coordinates marketing activities throughout the product life cycle.

Requirements

• Bachelor’s degree in Electrical Engineering or a related field of study.
• At least 1 year of relevant Product Marketing or customer-facing, demand-generation experience.

Nice To Haves

• Ability to establish strong relationships with key internal and external stakeholders.
• Strong verbal and written communication skills.
• Ability to quickly ramp up on new systems and processes.
• Strong interpersonal, analytical, and problem-solving skills.
• Ability to work in teams and collaborate effectively with people in different functions.
• Ability to take initiative and drive results.
• Strong time-management skills that enable on-time project delivery.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top-tier-one customers and their account managers to understand opportunities.
• Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers.
• Plan, manage, and execute marketing activities throughout a new product’s life cycle: pre-RTM, at RTM, and post-RTM.
• Review the competitive landscape and build strategies to address gaps.
• Interface with customers and TI field sales and applications teams to support DINs.
• Follow up weekly and monthly on opportunities, including price escalations, customer visits, and sampling activity.
• Collaborate and communicate product strategies effectively to cross-functional teams, including pricing, campaigns, internet marketing, and launch teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level