Product Marketing Engineer | MPP

Texas Instruments • Dallas, TX

8d

About The Position

The Product Marketing Engineer (PME) develops business plans, marketing strategies, and forecasts for assigned product lines. The role maintains current knowledge of customer requirements for existing and future products and identifies, evaluates, and recommends marketing opportunities aligned with product-line objectives. The PME works with customers, account managers, field sales, applications, and cross-functional teams to grow revenue while maintaining profitability and to manage product marketing throughout the product life cycle.

Requirements

• Bachelor's degree in electrical engineering.
• 5 years of relevant experience.

Nice To Haves

• Ability to establish strong relationships with key internal and external stakeholders.
• Strong verbal and written communication skills.
• Ability to quickly ramp up on new systems and processes.
• Demonstrated strong interpersonal, analytical, and problem-solving skills.
• Ability to work in teams and collaborate effectively with people in different functions.
• Ability to take initiative and drive results.
• Strong time-management skills that enable on-time project delivery.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top-tier customers and their account managers to understand opportunities.
• Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers.
• Plan, manage, and execute marketing activities throughout the life cycle of new products, including pre-RTM, at RTM, and post-RTM.
• Review the competitive landscape and build strategies to address gaps.
• Interface with customers and TI field sales and applications teams to support DINs.
• Follow up weekly and monthly on opportunities, including price escalations, customer visits, and sampling activity.
• Collaborate with and communicate product strategies effectively to cross-functional teams covering pricing, campaigns, internet marketing, and launches.

What This Job Offers

• Job Type: Full-time