Product Marketing Engineer

Texas Instruments•Tucson, AZ

About The Position

The Product Marketing Engineer (PME) develops business plans, marketing strategy, and forecasts for assigned product lines. The PME maintains current information on customer requirements for existing and future products and identifies, evaluates, and recommends marketing opportunities consistent with product line objectives. The role drives product demand and revenue growth while maintaining profitability, builds relationships with key customers and account managers, and develops differentiated product positioning and messaging. The PME plans and executes marketing activities throughout new-product lifecycles, assesses competitors and market gaps, supports customer opportunities with field sales and applications teams, tracks opportunities, and communicates product strategies across functions. Texas Instruments describes itself as a global semiconductor company designing, manufacturing, and selling analog and embedded processing chips. The company emphasizes employee career development, inclusion, and competitive pay and benefits; country-specific benefits are referenced, but individual benefits are not specified in this posting.

Requirements

Bachelor's degree in Electrical Engineering or a related field of study.
At least 1 year of relevant product marketing or customer-facing demand-generation experience.

Nice To Haves

Ability to establish strong relationships with key internal and external stakeholders.
Strong verbal and written communication skills.
Ability to quickly learn new systems and processes.
Strong interpersonal, analytical, and problem-solving skills.
Ability to work in teams and collaborate effectively across functions.
Ability to take initiative and drive results.
Strong time-management skills that support on-time project delivery.

Responsibilities

Drive DINs to DWINs to grow NR while maintaining profitability.
Maintain close relationships with top-tier customers and their account managers to understand opportunities.
Develop differentiated product positioning and messaging, including identifying adjacent markets and customers.
Plan, manage, and execute marketing activities throughout the lifecycle of new products: pre-RTM, at RTM, and post-RTM.
Review the competitive landscape and build strategies to address gaps.
Interface with customers and TI field sales and applications teams to support DINs.
Follow up weekly and monthly on opportunities, including price escalations, customer visits, and sampling activity.
Collaborate with and communicate product strategies to cross-functional teams, including pricing, campaigns, internet marketing, and launches.