Product Marketing Engineer

Emerson•Austin, TX

About The Position

The Product Marketing Engineer will lead hands-on go-to-market execution and help evolve how NI brings software to market. The role applies modern software and SaaS practices to support faster, more frequent releases and continuously communicate new customer value. Working with Product Management, R&D, sales, and marketing, the position translates customer needs and product capabilities into compelling messaging, technical content, seller enablement, and launch execution. It also helps establish scalable practices for communicating new value, preparing sellers, and driving adoption as the software portfolio and pace of innovation grow. Technical fluency is needed to connect NI software with its broader hardware platform and explain the value of the complete ecosystem to customers and sellers. The Product Marketing Engineering team bridges engineering and business, promoting the technical benefits of NI hardware and software to customers, sales teams, and internal stakeholders. The team creates videos, white papers, presentations, product demonstrations, and web resources to position products and drive demand. NI is the Test & Measurement business unit in the Emerson Portfolio. Emerson describes its culture as valuing employee wellbeing, inclusion, and work-life balance, and offers employee development through training, mentorship, coaching, project management, and on-the-job opportunities.

Requirements

Bachelor’s degree in electrical engineering, computer engineering, computer science, or an equivalent technical field.
8+ years of product marketing, technical marketing, solutions marketing, or related experience bringing complex technical products to market.
Demonstrated experience leading product marketing for assigned software releases, capabilities, or launch workstreams and contributing to larger platform launches, including messaging and content development, cross-functional execution, sales readiness, and post-launch improvement.
Experience creating technical marketing content and enablement that helps technical sellers and channel partners communicate customer value.
Ability to operate autonomously, align to business priorities, determine a path to outcomes, adapt as conditions change, and personally drive work through completion.

Nice To Haves

Experience supporting AI, cloud, SaaS, or other software products with frequent release cycles, or demonstrated ability to quickly build and apply that expertise.
A record of turning priorities into high-quality deliverables and measurable launch outcomes.
Experience with LabVIEW, TestStand, NI hardware, data acquisition, or instrumentation, and ability to connect hardware and software into a cohesive customer story; highly preferred.
Technical writing, product demonstrations, educational video content, and presentation skills for technical and commercial audiences.
Ability to align technical and non-technical stakeholders, resolve dependencies, and keep complex releases moving toward a shared outcome.
Ability to learn quickly, work through ambiguity, and improve the operating model as product and market needs evolve.

Responsibilities

Evolve and scale product marketing practices for more frequent software updates, personally creating and delivering launch content, seller enablement, and execution practices.
Work with Product Management and R&D to align release priorities, scope, and timing; adapt go-to-market execution as plans change and bring software updates to market.
Lead product marketing readiness for assigned software releases and capabilities, and co-lead launches for larger software platforms with the Product Marketing team.
Create technical marketing deliverables, including demonstrations, videos, presentations, web content, and sales tools, to communicate customer value and generate demand.
Develop and deliver training, tools, and guidance to help direct and indirect sellers position NI software within the broader hardware and software platform.
Serve as a product expert in customer and pre-sales engagements, connecting software capabilities to instrumentation, data acquisition, and automated test workflows.
Use customer feedback, seller input, adoption signals, and campaign performance to improve messaging, enablement, and release execution.
Represent NI software and the broader Test & Measurement platform at customer events, industry forums, trade shows, and conferences.

Benefits

401(k) and profit-sharing plan
Medical insurance plans
Dental and vision coverage
Family formation benefits
Paid parental leave (maternal and paternal)
Employee Assistance Program
Tuition reimbursement
Employee resource groups
Recognition
Flexible time off, including vacation, holiday, and sick leave
Training and development opportunities, including face-to-face and virtual training, mentorship, coaching, project management, and on-the-job training