Product Marketing Engineer | HVP DBB

Texas Instruments•Dallas, TX

About The Position

The Product Marketing Engineer (PME) develops business plans, marketing strategies, and forecasts for assigned product lines. The PME maintains current knowledge of customer requirements for existing and future products and identifies, evaluates, and recommends marketing opportunities aligned with product-line objectives. The role drives product and revenue growth while maintaining profitability, manages product positioning and marketing throughout new-product lifecycles, evaluates competitive landscapes, and works with customers, sales, applications, and cross-functional teams.

Requirements

Minimum education: bachelor's degree in electrical engineering.
XX years of relevant experience.

Nice To Haves

Ability to establish strong relationships with key internal and external stakeholders.
Strong verbal and written communication skills.
Ability to quickly ramp up on new systems and processes.
Demonstrated strong interpersonal, analytical, and problem-solving skills.
Ability to work in teams and collaborate effectively with people in different functions.
Ability to take initiative and drive for results.
Strong time-management skills that enable on-time project delivery.

Responsibilities

Drive DINs to DWINs to grow NR while maintaining profitability.
Maintain close relationships with top-tier customers and their account managers to understand opportunities.
Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers.
Plan, manage, and execute marketing activities throughout the lifecycle of a new product, including pre-RTM, at RTM, and post-RTM.
Review the competitive landscape and build strategies to address gaps.
Interface with customers and TI field sales and applications teams to support DINs.
Follow up weekly and monthly on opportunities, including price escalations, customer visits, and sampling activity.
Collaborate and communicate product strategies to cross-functional teams, including pricing, campaigns, internet marketing, and launches.