Product Marketing Engineer | MD BSM

Texas Instruments•Dallas, TX

12d

About The Position

The Product Marketing Engineer (PME) develops business plans, marketing strategies and forecasts for assigned product lines, and maintains current information on customer requirements for existing and future products. The PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives. The role involves working closely with key customers, account managers, TI field sales and applications teams, and cross-functional teams to support product growth and profitability throughout the product lifecycle.

Requirements

Bachelor's degree in electrical engineering or a related engineering discipline.
At least 2 years of relevant semiconductor experience.

Nice To Haves

Ability to establish strong relationships with key internal and external stakeholders.
Strong verbal and written communication skills.
Ability to quickly learn new systems and processes.
Demonstrated interpersonal, analytical and problem-solving skills.
Ability to work in teams and collaborate effectively across functions.
Ability to take initiative and drive results.
Strong time-management skills to enable on-time project delivery.

Responsibilities

Drive DINs to DWINs to grow NR while maintaining profitability.
Maintain close relationships with top-tier customers and their account managers to understand opportunities.
Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers.
Plan, manage and execute marketing activities throughout the lifecycle of a new product, including pre-RTM, at RTM and post-RTM.
Review the competitive landscape and build strategies to address gaps.
Interface with customers and TI field sales and applications teams to support DINs.
Follow up weekly and monthly on opportunities, including price escalations, customer visits and sampling activity.
Collaborate with and communicate product strategies to cross-functional teams involved in pricing, campaigns, internet marketing and launches.