Product Marketing Engineer | MD BSM

Texas Instruments • Dallas, TX

11d

About The Position

The Product Marketing Engineer (PME) develops business plans, marketing strategies, and forecasts for assigned product lines, while maintaining current knowledge of customer requirements for existing and future products. The role identifies, evaluates, and recommends marketing opportunities aligned with product-line objectives. It involves growing net revenue while maintaining profitability, engaging with key customers and account managers, positioning products, managing marketing activities throughout the product life cycle, evaluating competitors, and coordinating with customers and internal teams.

Requirements

• Bachelor’s degree in electrical engineering or a related engineering discipline.
• At least 2 years of relevant semiconductor experience.

Nice To Haves

• Ability to establish strong relationships with key internal and external stakeholders.
• Strong verbal and written communication skills.
• Ability to quickly learn new systems and processes.
• Strong interpersonal, analytical, and problem-solving skills.
• Ability to work in teams and collaborate effectively with people in different functions.
• Initiative and a results-driven approach.
• Strong time-management skills that enable on-time project delivery.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top-tier customers and their account managers to understand opportunities.
• Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers.
• Plan, manage, and execute marketing activities throughout a new product’s life cycle, including pre-RTM, at RTM, and post-RTM.
• Review the competitive landscape and build strategies to address gaps.
• Interface with customers and TI field sales and applications teams to support DINs.
• Follow up weekly and monthly on opportunities, including price escalations, customer visits, and sampling activity.
• Collaborate with and communicate product strategies effectively to cross-functional teams covering pricing, campaigns, internet marketing, and launches.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level