Product Marketing Engineer

Texas Instruments • Dallas, TX

2h

About The Position

The Product Marketing Engineer (PME) develops business plans, marketing strategies and forecasts for assigned product lines, and maintains current information on customer requirements for existing and future products. The PME identifies, evaluates and recommends marketing opportunities that align with product line objectives.

The role involves growing net revenue while maintaining profitability, building relationships with key customers and account managers, developing differentiated product positioning and messaging, and managing marketing activities throughout the new-product life cycle. The PME also assesses the competitive landscape, supports customer opportunities with field sales and applications teams, tracks opportunities, and communicates product strategies across cross-functional teams.

Texas Instruments is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips. The company describes its mission as making electronics more affordable through semiconductors and states that it supports a diverse, inclusive work environment.

Requirements

• Bachelor's degree in electrical engineering or a related field.
• At least 3 years of product marketing experience; automotive experience is ideally suited.

Nice To Haves

• Ability to establish strong relationships with key internal and external stakeholders.
• Strong verbal and written communication skills.
• Ability to quickly learn new systems and processes.
• Strong interpersonal, analytical and problem-solving skills.
• Ability to work in teams and collaborate effectively with people in different functions.
• Ability to take initiative and drive results.
• Strong time-management skills to enable on-time project delivery.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top-tier customers and their account managers to understand opportunities.
• Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers.
• Plan, manage and execute marketing activities throughout the life cycle of a new product: pre-RTM, at RTM and post-RTM.
• Review the competitive landscape and build strategies to address gaps.
• Interface with customers and TI field sales and applications teams to support DINs.
• Follow up weekly and monthly on opportunities, including price escalations, customer visits and sampling activity.
• Collaborate and communicate product strategies effectively to cross-functional teams, including price, campaigns, internet marketing and launch teams.

Benefits

• Comprehensive benefits designed to support well-being at work and in life, including extensive health coverage and wellness programs.
• Competitive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level