Product Marketing, Editorial Solutions Analyst

The New York Times•New York, NY

1d•$75,000 - $85,000•Hybrid

About The Position

The New York Times Advertising is hiring a Product Marketing, Editorial Solutions Analyst to connect the Product Marketing team with cross-functional partners across the Advertising organization. The Editorial Solutions team develops newsroom-driven advertising experiences that align advertiser and marketer needs with The New York Times’ editorial strategy, ensuring sponsorships and alignment products are clear and valuable to both advertisers and readers. The role focuses primarily on turn-key sponsorships and media alignments. The analyst will help develop media alignment opportunities across the portfolio, define and measure campaign KPIs, and own marketing resources for the editorially aligned product suite. The analyst will support partner campaigns with Planning and Sales before and after sale, and work with the newsroom to monitor ad product performance. This is a hybrid role reporting to the Executive Director, Product Marketing, Editorial Solutions. The position typically requires working in the office three days per week.

Requirements

At least 1 year of professional experience.
Experience with Google Workspace.

Nice To Haves

Experience in advertising, media planning, or sales operations.
Knowledge of digital publishing, editorial processes, the advertising sales cycle, and sales planning.
Background in digital media or project management.

Responsibilities

Serve as a knowledgeable resource for NYT Advertising partners, advising on the ad product catalog and helping meet advertiser goals through successful campaign execution.
Monitor campaign performance, perform quality control and quality assurance on active campaigns, and surface insights to help teams meet defined KPIs.
Coordinate inputs as a Revenue Operations contact and package insights for company partners and clients.
Track sales opportunities, the tentpole calendar, and pipeline in Salesforce, helping ensure data quality and visibility for leadership.
Create marketing materials for new ad products and update existing materials, ensuring messaging is accurate, current, and aligned with editorial standards.
Maintain sales enablement tools, including sell sheets, go-to-market decks, and the Advertising Wiki.
Project manage and communicate updates about ad products, sponsorship offerings, and process changes across the department.
Collaborate with Yield and Ad Operations to develop and track core monetization KPIs and report cards that inform business health and sales strategy.
Work with Audience Insights to identify compelling audience data points that demonstrate the value of editorial initiatives to advertisers.
Assist Yield, Planning, and Revenue Operations with tracking, tagging, pacing, and campaign optimization.
Support and demonstrate understanding of journalistic independence and commitment to the mission of seeking truth and helping people understand the world.