Product Marketing Associate - Juice

Aspen Enterprises LTD•Gonzales, TX

2d•$55,000 - $65,000

About The Position

Finlays Solutions is seeking a Product Marketing Associate to support its juice-based portfolio through market research, product strategy, and bringing new products to market. The role develops and implements go-to-market plans and launch phasing, coordinates cross-functional teams, and equips Sales with training, marketing content, and effective product sampling. It also establishes post-launch feedback loops to help identify and address launch challenges. The Associate supports product positioning, pricing, packaging, campaigns, customer and market insights, product development, and SKU rationalization. The position works with Sales and teams across Technical, Operations, Brand & Insights, R&D, Innovation, Engineering, Finance, Quality, and Data & Insights. It reports to the Marketing Director-Juice and contributes to agreed goals, budget performance, safe work practices, and food safety requirements. The salary range is $55,000–$65,000 annually/hourly. Individual pay depends on work location and factors such as skills, experience, and relevant education or training. Total compensation includes a choice of medical, vision, and dental plans, a quarterly incentive bonus, paid time off, parental leave, bereavement leave, and a 401(k) for eligible employees. Travel to facilities, meetings, and trade events is required 3–6 times per year, up to 20%.

Requirements

1 to 3 years of experience in Product Management, Product Marketing, or relatable experience.
Excellent written, verbal, and interpersonal communication skills.
Ability to derive recommendations from data analysis.
Experience working in cross-functional teams.
Ability to manage simultaneous projects and deliver on tight timelines.
Advanced capabilities in PowerPoint, Word, Excel, Outlook, and Adobe.
Ability to travel to facilities, meetings, and trade events 3–6 times a year, up to 20%.
Ability to work in a dynamic manufacturing environment that may include odors, dust, moderate noise, and temperature and ventilation fluctuations.
Wear appropriate personal protective equipment as required by job duties and safety protocols.
Ability to work in elevated positions up to 50 feet while following proper safety precautions.
Ability to work in limited or cramped spaces and extend arms into machinery for inspection, cleaning, or maintenance while following safety protocols.
Adhere to health and safety work practices and applicable quality and food safety standards.

Nice To Haves

Bachelor’s degree in Marketing and/or Food Science is preferred.

Responsibilities

Contribute to the development and execution of go-to-market strategies for new product offerings, working cross-functionally throughout the process.
Support account-based marketing initiatives and growth at the customer level.
Collaborate with Technical and Operations teams on product enhancement, scaling, optimization, and technical features.
Understand and represent the voice of the customer before, during, and after launch.
Participate in developing pricing strategies for product offerings.
Partner with Brand & Insights to launch marketing campaigns for new products.
Support packaging design and lead support for product launches and updates.
Work with R&D, Innovation, Operations, Engineering, Finance, and Quality to ensure smooth workflows and interdepartmental understanding of new products.
Educate the Sales team through product and marketing strategy training sessions.
Deliver relevant insights to Sales to support customer interaction and pipeline activity.
Support Sales with customer inquiries, customer meetings, trade shows, and requested marketing materials.
Develop and ensure effective product sampling.
Evaluate customer opportunities against the company’s portfolio and capabilities.
Partner with Data & Insights teams to identify and analyze market, customer, market-size, and competition needs to refine and position offerings for customers.
Support the Marketing Director-Juice with annual marketing tasks, pricing, new product development of juice-based offerings, and SKU rationalization.
Deliver against agreed goals and objectives and aid company performance to budget.
Prioritize and execute tasks, stay focused and self-motivated, and engage in personal development by recording goals, objectives, and timelines.
Adhere to safe work practices and support food safety requirements.
Follow Good Manufacturing Practices, allergen control, food defense, HACCP, SQF, and regulatory requirements.
Ensure visitors, contractors, and customers are documented when entering and leaving the facility.
Report food safety and quality issues to management immediately.
Collaborate across functions to share knowledge and information about quality and food safety.
Understand and communicate the company’s quality and food safety standards and the employee’s role in the system.
Handle customer complaints in a timely and professional manner.
Participate in company programs supporting continuous improvement methodologies.