Product Marketing Analyst (Bilingual in Korean required)
About The Position
The Product Marketing Analyst helps expand Pulmuone HQ’s product portfolio into the US market. The role identifies candidate products from South Korea, leads SKU conversion and localization—including sensory profiles, packaging, formulation, and regulatory compliance—and manages contract manufacturing development for products requiring US domestic production. It works across HQ, regulatory, marketing, and supply chain teams to bring products from concept through commercialization. The position also supports market entry and expansion by assessing product and category opportunities, coordinating OEM product development, supporting go-to-market execution, preparing leadership reports, and managing product lifecycle initiatives.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Supply Chain Management, Food Science, or a related field.
- At least 3 years of relevant experience in product development, brand or product management, innovation, or supply chain management.
- Professional-level bilingual fluency in Korean and English for daily cross-border communication with Korea HQ.
- Demonstrated experience managing cross-functional projects and complex project timelines.
- Strong analytical, problem-solving, and communication skills, with high attention to detail.
- Advanced proficiency in MS Office, including Excel, PowerPoint, and Word.
Nice To Haves
- Experience in the CPG or Food & Beverage industry.
- Basic knowledge of US food regulatory standards, including FDA compliance and labeling rules, and import processes.
- Hands-on experience or familiarity with OEM/co-manufacturer sourcing and contract manufacturing.
Responsibilities
- Evaluate HQ’s product portfolio to identify high-potential SKUs for US market entry and expansion.
- Lead product conversion and localization, including sensory and flavor adjustments, ingredient compliance, package design adaptations, and labeling requirements.
- Partner with HQ Regulatory, Marketing, and R&D teams to ensure localized products comply with US food regulations and quality standards.
- Identify, evaluate, and onboard US-based OEM and co-manufacturer partners for products requiring domestic production.
- Coordinate new product development with OEM partners, including raw material specifications, pilot trials, cost structures, and quality control protocols.
- Drive project timelines and cross-functional deliverables from ideation through commercialization.
- Serve as the operational liaison between Korea HQ and US Regulatory, Marketing, SCM, and Operations teams to align milestones and resolve bottlenecks.
- Collaborate with Marketing on go-to-market strategies, package finalization, promotional campaigns, and trade marketing initiatives.
- Prepare analytical reports and executive summaries for senior leadership on category performance, market insights, and strategic recommendations.
- Analyze market trends, consumer preferences, and competitive activities to identify product improvement and category expansion opportunities.
- Monitor category P&L performance, drive SKU rationalization, and manage product lifecycle initiatives such as quality upgrades, packaging redesigns, and pricing optimization.
Benefits
- Health insurance for employees and dependents, approximately 80% company paid.
- Dental insurance.
- Vision insurance.
- Life insurance.
- Long-term disability insurance.
- Company-match 401(k) plan.
- Generous paid time off.
- Company holidays.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
