Product Manager (Bilingual in Korean)

Pulmone • Buena Park, CA

21h

About The Position

Pulmuone is a global food manufacturer whose brands include Nasoya, Wildwood, and Monterey Gourmet Foods. The Product Manager manages products and category strategy to support growth and profitability, using sales, market-share, competitive, consumer, and product insights. The role oversees category and channel P&L targets and works with Supply Chain Management and Operations to ensure the infrastructure supports category strategy.

The Product Manager leads new-product development from conception through execution, including pricing, positioning, and packaging, in collaboration with functions such as R&D. The role develops product marketing plans and consumer communications, executes marketing projects across packaging, advertising, digital marketing, and social media, and manages external vendors and partners as appropriate. It also maintains strategic plans, product lifecycles, research, marketing materials, and budgets.

Requirements

• Bachelor’s degree required; preferably in Marketing, Advertising, or Business Administration.
• Three years of relevant experience in brand or product innovation marketing; CPG experience required.
• Three years of B2C or B2B experience and basic P&L knowledge.
• Strong proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Experience with IRI, Nielsen, and Spins.
• Excellent verbal and written communication and presentation skills.
• Ability to complete tasks in a timely manner and meet deadlines.
• Bilingual in Korean, as specified in the role title.
• Passion for food.

Nice To Haves

• MBA.
• CPG experience in the food industry preferred.

Responsibilities

• Monitor and analyze sales volumes, market-share trends, and competitive activity, drawing on consumer and product knowledge and insight.
• Set and manage P&L targets by category and channel.
• Work with Supply Chain Management and Operations to ensure the infrastructure supports category strategy.
• Conduct category-specific analyses and recommend new products and features to fill the product pipeline and meet company strategy and goals.
• Lead new-product development from conception through execution, including pricing, positioning, and packaging, collaborating with cross-functional teams including R&D.
• Develop new-product marketing plans and strategies for communicating with consumers.
• Execute marketing projects, including packaging development, advertising development, digital marketing, and social media programs, in collaboration with cross-functional teams and outside agencies.
• Assist with managing external vendors and partners, such as advertising, PR, and market research agencies.
• Develop and recommend product positioning, packaging, and pricing strategies to produce long-term market share.
• Develop and maintain a strategic three-year plan to support growth and profitability targets through product innovation and maintenance.
• Manage product lifecycles, including product improvements and SKU rationalization.
• Determine consumer research and data needs, conduct marketing research, and track market and competitive trends.
• Develop and direct marketing and sales collateral, such as sell sheets and brochures.
• Manage the archive to ensure artwork designs and marketing materials remain current.
• Develop the annual marketing budget and deliver marketing activities within budget.

Benefits

• Health insurance, approximately 80% company-paid for the employee and dependents.
• Dental insurance.
• Vision insurance.
• Life insurance.
• Long-term disability coverage.
• Company-match 401(k) plan.
• Generous paid time off.
• Company holidays.
• Competitive pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level