Product Manager, Sites & Studio

Bask Health

About The Position

Bask Health is seeking a Product Manager to own and improve the tools merchants use to create, customize, and manage telehealth websites through its platform. The role spans website creation, visual editing, storefront customization, and publishing, helping businesses build professional websites and manage their content and storefront appearance. This is a hands-on, technical product management role focused on making website-building tools intuitive, flexible, and reliable. The Product Manager will work closely with engineering, design, and merchant-facing teams to understand user needs, identify friction, and deliver improvements that simplify website creation and management. The role owns initiatives from discovery through launch and iteration, and contributes to the product roadmap for website creation, editing, customization, and publishing.

Requirements

2+ years of professional product management experience building and shipping software products.
At least 1 year of JavaScript/TypeScript experience.
At least 1 year of professional experience in an engineering role.
Ability to read and write code, understand technical implementation details, and communicate effectively with engineers.
Experience working on SaaS products, website-building tools, content management platforms, or complex web-based applications.
Strong understanding of modern web technologies, APIs, integrations, and frontend development.
Experience translating user needs and business requirements into clear, actionable product specifications.
Strong product discovery, prioritization, and execution skills.
Experience working directly with engineers, designers, and cross-functional stakeholders.
Ability to use customer feedback, usability insights, and product analytics to make informed decisions.
Excellent written and verbal communication skills.
Ability to manage competing priorities, work independently, and deliver high-quality products in a fast-moving environment.

Nice To Haves

Experience with website builders, content management systems, or visual editing platforms.
Familiarity with Shopify, Webflow, Framer, WordPress, or similar website-building tools.
Experience with drag-and-drop editors, reusable components, templates, or design systems.
Familiarity with React, Next.js, or modern frontend frameworks.
Understanding of responsive design, website performance, accessibility, and publishing workflows.
Experience building configurable SaaS products that support multiple merchants or storefronts.
Experience with AI-assisted website creation, content generation, or design automation.
Experience with e-commerce, direct-to-consumer businesses, or merchant-facing software.
Experience with telehealth, digital health, or healthcare technology platforms.

Responsibilities

Own product initiatives across Bask's Sites and Studio website-building experiences.
Help define and execute the product roadmap for website creation, editing, customization, and publishing.
Work directly with merchants and customer-facing teams to understand how businesses build and manage their websites.
Improve workflows for editing website content, customizing layouts, and managing storefront appearance.
Identify friction that makes website setup, customization, or publishing unnecessarily difficult.
Partner with engineering and design teams to translate merchant needs into clear product requirements and technical specifications.
Collaborate with frontend engineers to evaluate responsive design, rendering, performance, accessibility, and technical tradeoffs.
Improve the usability and consistency of website templates, reusable components, and customization tools.
Work with engineers to understand APIs, integrations, data flows, and technical implementation details.
Improve website previewing, publishing reliability, and error handling.
Coordinate with Merchant Platform & Commerce teams to ensure product catalogs, pricing, and merchant settings are accurately reflected in storefront experiences.
Identify opportunities to simplify website setup and reduce the technical knowledge required to launch a storefront.
Explore opportunities to improve website-building workflows through automation and AI-assisted tools.
Define and monitor metrics such as website activation, publishing success, feature adoption, editing efficiency, and merchant satisfaction.
Gather merchant feedback, review product analytics, and use findings to prioritize improvements.
Lead assigned product initiatives through discovery, development, testing, launch, and iteration.
Take ownership of product outcomes and continuously improve the website-building experience.