Senior Product Manager, Sites & Studio

Bask Health

10h

About The Position

Bask Health is seeking a Senior Product Manager to lead the strategy, development, and improvement of its Sites and Studio website-building and storefront customization experiences. The role owns the product experiences that enable merchants to create, design, customize, and publish telehealth websites through Bask's Sites and Studio applications. This is a hands-on technical product management role focused on making sophisticated website-building tools intuitive, flexible, and reliable. The Senior Product Manager will work closely with engineering, design, merchant-facing teams, and merchants to understand website-building needs, identify friction, and deliver improvements that help businesses launch and manage professional websites. The role requires strong product judgment and an understanding of modern web development to turn complex technical capabilities into simple, powerful tools.

Requirements

5+ years of professional product management experience building and shipping software products.
Previous software engineering experience or a technical background that includes hands-on coding experience.
Ability to read and write code, understand technical implementation details, and communicate effectively with engineers.
Experience owning SaaS products, website-building tools, content management platforms, or complex web applications.
Strong understanding of modern web technologies, APIs, frontend architecture, and responsive web experiences.
Proven experience leading products from discovery and technical planning through launch and iteration.
Experience working closely with frontend engineers and product designers to deliver user-facing software.
Ability to translate complex technical capabilities into intuitive product experiences.
Strong product discovery, prioritization, and roadmap management skills.
Experience using customer feedback, usability insights, and product analytics to guide decisions.
Excellent written and verbal communication skills.
Ability to work independently, navigate ambiguity, and ship high-quality products under tight timelines.

Nice To Haves

Experience with website builders, content management systems, or visual editing platforms.
Familiarity with Shopify, Webflow, Framer, WordPress, or similar website-building tools.
Experience with drag-and-drop editors, reusable components, templates, or design systems.
Knowledge of JavaScript, TypeScript, React, Next.js, or modern frontend frameworks.
Familiarity with website rendering, performance optimization, accessibility, and responsive design.
Experience building multi-tenant SaaS platforms that support configurable websites or storefronts.
Experience with AI-assisted website creation, content generation, or design automation.
Experience with e-commerce, direct-to-consumer businesses, or merchant-facing software.
Experience with telehealth, digital health, or healthcare technology platforms.

Responsibilities

Own the product vision, strategy, roadmap, and execution for Bask's Sites and Studio experiences.
Lead improvements to website creation, visual editing, storefront customization, previewing, and publishing workflows.
Work directly with merchants and customer-facing teams to understand how businesses build and manage their websites.
Improve the usability and flexibility of Bask's website-building and design tools.
Develop intuitive workflows for editing layouts, managing website content, and customizing storefront appearance.
Partner with engineering and design teams to improve templates, reusable components, and website customization capabilities.
Define product requirements for site configuration, previewing, publishing, and ongoing website management.
Identify opportunities to simplify website setup and reduce the technical knowledge required to launch a storefront.
Collaborate with frontend engineers to evaluate rendering, responsiveness, performance, accessibility, and technical tradeoffs.
Improve the reliability of website editing and publishing experiences, including error handling and recovery.
Coordinate with Merchant Platform & Commerce teams to ensure product catalogs, pricing, and commerce settings are accurately reflected in storefront experiences.
Explore opportunities to improve website creation through automation, reusable design systems, and AI-assisted tools.
Define and monitor product metrics such as site activation, publishing success, feature adoption, editing efficiency, and merchant satisfaction.
Gather merchant feedback, conduct product discovery, and use analytics to prioritize improvements.
Lead initiatives from discovery and technical planning through development, launch, and iteration.
Take ownership of product outcomes and continuously improve the website-building experience.