Senior Manager, DTC Sites & Marketplaces

HydroPeptide•Bellevue, WA

3d•Hybrid

About The Position

HydroPeptide is seeking a Senior Manager, DTC Sites & Marketplaces to own the company’s Shopify site and marketplace channels, led by Amazon. This senior commercial role is accountable for DTC and marketplace revenue, store strategy, web merchandising, conversion, pricing and promotions, subscriptions, and the customer experience after a click. The role sets the store strategy, merchandising calendar, and marketplace plan, leads the Web Producer / Email Builder, and partners with Growth Marketing, Brand, Creative, Operations, and Finance to convert paid traffic into profitable, repeat customers. The position is hybrid, with three days per week on-site at the current Bellevue office and the remainder remote. HydroPeptide plans to relocate its headquarters to Downtown Seattle in Spring 2027; the hybrid schedule will continue, with additional on-site presence potentially required for collaboration, meetings, and other business needs. The role works full-time during typical Pacific Time business hours, with occasional evening and weekend flexibility, and involves minimal travel. Compensation is $130,000–$140,000, with annual bonus potential.

Requirements

At least 7 years of experience in ecommerce, including at least 3 years owning DTC or marketplace revenue.
Strong web merchandising experience on Shopify or Shopify Plus, including assortment, collections, product-page content, bundles, and seasonal site planning.
Experience growing an Amazon business through Seller Central or Vendor Central, including directing an Amazon agency.
A track record of improving conversion rate and average order value through structured testing.
Experience running subscription programs.
Strong commercial understanding of pricing, promotions, margin, and inventory.
Experience managing a direct report and agency partners.
Comfort using spreadsheets and dashboards and clearly explaining results.

Nice To Haves

Experience in beauty, skincare, or other prestige consumer categories.
Experience with brand protection, MAP policy, and unauthorized seller enforcement.
Experience with other marketplaces such as Ulta.com, Walmart, or TikTok Shop.
Familiarity with Klaviyo, GA4, and conversion-testing tools.

Responsibilities

Own DTC store revenue, conversion rate, average order value, and revenue per session.
Set annual and quarterly store strategy, including priorities, assortment focus, key launches, and revenue targets.
Own the end-to-end store experience, including navigation, product discovery, product pages, the regimen quiz, and checkout.
Run a conversion-testing roadmap across product pages, collections, offers, and checkout.
Deliver landing pages for Growth Marketing campaigns within agreed turnaround times.
Set requirements and priorities for site development work delivered by development partners.
Own the merchandising calendar for launches, promotions, seasonal moments, holidays, and Black Friday.
Plan homepage, collection, and category merchandising and product sort order based on sell-through, margin, and inventory.
Build bundles, regimen sets, kits, and gift-with-purchase offers to increase average order value.
Own product-page content with Brand and Creative, including benefits, ingredients, usage instructions, regimen pairings, reviews, and imagery.
Use site search, browse, and sales data to guide assortment and placement decisions.
Partner with Operations and Supply Chain to ensure featured products are in stock.
Own Amazon and other marketplace revenue, profitability, and brand presence.
Direct the Amazon agency on listings, A+ content, brand store, reviews, and ratings.
Own the Amazon advertising strategy and budget; the agency manages day-to-day campaigns.
Hold the Amazon agency accountable to a written scorecard covering revenue, TACoS, profitability, and ratings, with monthly reviews.
Protect the brand by addressing unauthorized sellers, MAP compliance, and pricing parity with DTC and the professional channel.
Partner with Operations on inventory planning, forecasting, and fulfillment.
Coordinate with Growth Marketing on off-Amazon traffic sent to Amazon and Amazon Attribution.
Own DTC and marketplace pricing, promotions, and the shared promotion calendar.
Set discount guardrails and approve affiliate and influencer partner code rules with Growth Marketing.
Approve email and SMS offers to maintain consistency across channels.
Model promotion impact on margin with Finance before launch.
Lead the Web Producer / Email Builder, who builds site content and landing pages and builds, quality-checks, and sends email and SMS.
Agree on a written allocation of the Web Producer’s time between site and email work and protect that allocation.
Work with Growth Marketing on the monthly send-calendar meeting, briefing process, and quarterly flow roadmap.
Own production standards for quality assurance, deliverability, list hygiene, and brand consistency.
Own DTC customer service, reviews, and returns, using feedback to improve the site and product pages.
Partner with marketplace support on ratings and reviews.
Manage the Web Producer / Email Builder and agency or freelance partners, with clear goals and regular reviews.
Partner with Growth Marketing, Brand, Creative, Operations, Finance, and the professional channel.
Report weekly and monthly on DTC and marketplace revenue, conversion, average order value, retention, and margin.