Product Manager, Marketing Tech

LendingClub•San Francisco, CA

2d•$147,000 - $173,000•Hybrid

About The Position

Happen Bank is seeking a Product Manager to lead marketing technology capabilities across Salesforce Marketing Cloud (SFMC) and Salesforce Marketing Cloud Personalization. The role supports contextual, real-time personalization and engagement across member platforms, including cross-sell communications. The Product Manager partners with Marketing, Data, Engineering, Design, Research, and Product leaders to translate customer and business needs into scalable MarTech capabilities. The position combines product discovery, data requirements, roadmap prioritization, and execution to improve how Happen Bank engages and serves its members. The role is based in San Francisco and follows a hybrid model, with in-office attendance on Tuesdays, Wednesdays, and Thursdays. Remote placement will not be considered. The position primarily works local Pacific Time hours, with flexibility across time zones when necessary, and may require travel to Happen Bank offices or other locations as needed. Relocation may be offered based on job level.

Requirements

At least 3 years of Product Management experience, including experience with marketing technology, data-driven digital products, or related platforms.
Bachelor's degree or higher, or an equivalent combination of education and experience.
Strong analytical and quantitative skills, including the ability to evaluate complex problems, interpret data, and translate insights into product recommendations.
Experience working closely with Engineering teams in Agile development environments, including managing requirements, priorities, and delivery activities.
Strong written and verbal communication skills, including the ability to simplify complex technical concepts and adapt communication for technical and non-technical audiences.
Strong organizational and planning skills, with the ability to manage multiple projects and competing priorities while maintaining quality and follow-through.
Ability to take ownership, work independently, and collaborate effectively with diverse cross-functional teams.
Ability to identify appropriate ways AI can improve research, analysis, requirements, and personalization work, while considering accuracy, customer data sensitivity, and the need for human judgment.

Nice To Haves

Experience with Salesforce products, particularly Salesforce Marketing Cloud and Salesforce Marketing Cloud Personalization (formerly Evergage/Interaction Studio).

Responsibilities

Gather, refine, and prioritize website and member-platform communication requirements with Marketing, Product, and business stakeholders, aligning priorities with business objectives and Engineering capacity.
Lead product capabilities across Salesforce Marketing Cloud and Salesforce Marketing Cloud Personalization, supporting real-time personalization, cross-sell communications, and customer engagement strategies.
Develop technical specifications and product requirements for Engineering, including Salesforce Interaction Studio capabilities, logged-in member communications, and data integrations.
Define and analyze data requirements for new and enhanced cross-sell communications, partnering with Data Engineering and Analytics to make customer attributes available from the offline data warehouse to SFMC.
Partner with Analytics and Data teams to identify and resolve issues affecting cross-sell communications, uncover engagement insights, and improve the member experience across digital platforms.
Own and maintain the MarTech Jira board, facilitate Agile ceremonies, and coordinate with Engineering teams to refine tickets, manage priorities, and support effective delivery.
Prioritize the MarTech platform roadmap with Product, Engineering, Marketing, and Data leaders, balancing customer needs, business priorities, and technical capacity.
Lead cross-functional projects from discovery and planning through development, launch, and post-launch support, ensuring alignment, accountability, and continuous improvement.