Product Manager, Marketing Tech

LendingClub•San Francisco, CA

1d•$147,000 - $173,000•Hybrid

About The Position

Happen Bank is seeking a Product Manager to lead marketing technology capabilities across Salesforce Marketing Cloud (SFMC) and Salesforce Marketing Cloud Personalization. The role supports contextual communications, real-time personalization, cross-sell communications, and customer engagement across member platforms. The Product Manager works with Marketing, Data, Engineering, Design, Research, and Product leaders to translate customer and business needs into scalable MarTech capabilities. This hands-on role combines product discovery, data requirements, roadmap prioritization, and execution to improve member engagement and service.

Requirements

At least 3 years of Product Management experience, including experience with marketing technology, data-driven digital products, or related platforms.
Bachelor's degree or higher, or an equivalent combination of education and experience.
Strong analytical and quantitative skills, including the ability to evaluate complex problems, interpret data, and translate insights into product recommendations.
Experience working closely with Engineering teams in Agile development environments, including managing requirements, priorities, and delivery activities.
Strong written and verbal communication skills, with the ability to simplify complex technical concepts and adapt communication for technical and non-technical audiences.
Strong organizational and planning skills, including the ability to manage multiple projects and competing priorities while maintaining quality and follow-through.
Ability to take ownership, work independently, and collaborate effectively with diverse cross-functional teams.
Interest in using AI to improve research, analysis, requirements, and personalization, with care for accuracy, customer data sensitivity, and human judgment.
Ability to work in person in San Francisco on the team's hybrid schedule; remote placement will not be considered.
Ability to work primarily local Pacific Time hours and flexibility to work across time zones when necessary.
Ability to travel to Happen Bank offices and/or other locations as needed.

Nice To Haves

Experience with Salesforce products, particularly Salesforce Marketing Cloud and Salesforce Marketing Cloud Personalization (formerly Evergage/Interaction Studio).

Responsibilities

Gather, refine, and prioritize website and member-platform communication requirements with Marketing, Product, and business stakeholders, aligning priorities with business objectives and Engineering capacity.
Lead product capabilities across Salesforce Marketing Cloud and Salesforce Marketing Cloud Personalization, supporting real-time personalization, cross-sell communications, and customer engagement strategies.
Develop technical specifications and product requirements for Engineering, including Salesforce Interaction Studio capabilities, logged-in member communications, and data integrations.
Define and analyze data requirements for new and enhanced cross-sell communications, working with Data Engineering and Analytics to make customer attributes available from the offline data warehouse to SFMC.
Partner with Analytics and Data teams to identify and resolve issues affecting cross-sell communications, uncover engagement insights, and improve the member experience across digital platforms.
Own and maintain the MarTech Jira board, facilitate Agile ceremonies, and coordinate with Engineering teams to refine tickets, manage priorities, and support delivery.
Prioritize the MarTech platform roadmap with Product, Engineering, Marketing, and Data leaders, balancing customer needs, business priorities, and technical capacity.
Lead cross-functional projects from discovery and planning through development, launch, and post-launch support, ensuring alignment, accountability, and continuous improvement.