Product Manager - Powersports

Dorman Products•Madison, IN

30d•$69,000 - $90,000•Onsite

About The Position

SuperATV, part of Dorman Products, is seeking a full-time, onsite Product Manager at its Madison, Indiana facility. The Product Manager owns the development and execution of category and item-group strategies, championing users while driving business growth and profitability and finding ways to delight customers. The role develops product roadmaps and new product development (NPD) strategies, gathers voice-of-customer input, analyzes markets and competitors, supports pricing and positioning, and coordinates product ideation with engineering. The Product Manager owns sales and profitability performance for assigned categories and item groups, monitors trends, recommends responses to performance issues, screens the existing portfolio to reduce complexity, and identifies opportunities to expand and integrate SuperATV’s intellectual property. The role also leads NPD activity across multifunctional teams, develops differentiated product offerings and business cases, evaluates new applications and part-number opportunities, and works with the fitment team on application coverage. It manages products throughout their life cycles, participates in monthly SIOP, provides NPD forecast information, monitors sales trends and customer pipeline events, and serves as a primary contact for internal teams on product attributes and specifications. Travel is required up to 10% of the time.

Requirements

Bachelor’s degree preferred.
3–5 years of experience in automotive.
Strong understanding of ATV and UTV markets.
Understanding of automotive aftermarket product lifecycle management.
Strong Excel and quantitative analysis skills.
PowerPoint presentation experience.
Ability to respond to and meet critical deadlines.
Effective communication skills for conveying key concepts and strategies across multifunctional teams.
Willingness to travel up to 10% of the time.

Nice To Haves

PowerBI analysis experience.
Project management experience.

Responsibilities

Develop and execute category and item-group strategies, roadmaps, and new product development plans.
Work with the sales team to gather voice-of-customer input and conduct market analysis.
Research competitive product offerings, strengths and weaknesses, pricing, product characteristics, and value.
Align product and brand strategies with brand managers, including portfolio offerings, performance requirements, and market/category positioning.
Work with strategic planning to set and maintain competitive pricing using market research, product and sales costs, and volumes.
Lead or coordinate product ideation in alignment with engineering.
Own sales and profitability performance for categories and item groups, report trends, and recommend actions to address over- or under-performance.
Screen the product portfolio to identify opportunities to reduce complexity.
Identify opportunities to enhance SuperATV’s intellectual property portfolio and integrate it into product strategy.
Lead or coordinate NPD activities within multifunctional teams.
Lead development and differentiation of product offerings, including business cases.
Review new applications for carry-up coverage and new part-number opportunities.
Work with the fitment team to map new and existing application coverage.
Manage products throughout the product life cycle, from NPD development and release through post-release activities, including inventory category changes and deletions.
Participate in the monthly SIOP process and provide forecast information for NPD.
Maintain awareness of daily sales trends, promotions, and customer pipeline events.
Serve as a first point of contact for sales, customer service, technical services, and other internal departments regarding product attributes and specifications.