Product Manager

Noven Pharmaceuticals•Jersey City, NJ

About The Position

The Product Manager is responsible for strategic product planning and tactical development and execution for brands within Noven’s portfolio to achieve prescription, net sales, and other business results. This execution-focused marketing role translates brand strategy into compliant, scientifically sound customer-facing promotional materials with measurable return on investment. The Product Manager ensures that messaging and materials—including work developed by advertising agencies and other vendors or partners—align with brand strategy. The role tracks key deliverables, sets and measures KPIs, and adjusts activities to support expected business results. It requires close cross-functional collaboration, including with the sales team. The Product Manager develops and executes brand plans, analyzes market and performance indicators, supports campaign and budget planning, and coordinates product lifecycle activities. The role serves as an internal and external product champion, develops promotional and sales-enablement materials, collaborates with agencies and internal partners, and supports multichannel and digital campaigns. It also monitors market and competitive activity, works with analytics and sales teams, visits customers and attends conferences, and coordinates content reviews with Medical Affairs, Regulatory, Legal, and Compliance. The position requires a bachelor’s degree in business, marketing, or a related discipline; an MBA is preferred. Candidates should have 5–10 years of prescription pharmaceutical industry experience, including at least 3 years in product management or equivalent experience. The work is typically performed in an office with moderate noise, and occasional travel is required, approximately 20–30%. Physical demands include frequent sitting, occasional standing and walking, hand and finger use, reaching, and occasional lifting or moving of up to 25 pounds.

Requirements

Bachelor’s degree in business, marketing, or another related discipline.
5–10 years of experience in the prescription pharmaceutical industry, including at least 3 years in product management or an equivalent combination of education and experience.
In 2 out of 3 years, achieved results within +/- 5% of net sales forecast and managed the marketing budget within +/- 5%.
Strong written communication skills and the ability to translate clinical or scientific data into clear customer-facing content.
Ability to manage multiple projects and deadlines across cross-functional stakeholders.
Exceptional judgment and decision-making skills, including evaluating complex information, assessing risks, and making sound decisions to achieve organizational objectives.

Nice To Haves

MBA.

Responsibilities

Develop and execute brand plans and tactics to maximize sales and profitability while maintaining consistency with brand positioning and approved messaging.
Analyze market and performance indicators and adjust brand plans as needed.
Support the marketing calendar, campaign timelines, and budget tracking; proactively identify deadline or spending risks.
Coordinate assigned-product pre-launch and post-launch activities as products reach lifecycle milestones.
Prepare annual and monthly prescription forecasts in collaboration with commercial operations.
Build expertise in the disease state, product, distribution model, and patient access, serving as a product champion internally and externally.
Lead and collaborate with external agencies and internal cross-functional groups to develop brand strategies, tactics, websites, digital media, promotional resources, patient education, and advertisements.
Contribute to the development and measurement of strategic multichannel and omnichannel advertising campaigns.
Partner with the Digital Marketing Team to create and deploy digital advertising plans and social media communications.
Manage project budgets and timelines, adjusting as needed to deliver projects on time, within budget, and at the expected quality level.
Draft and manage HCP- and sales-facing materials, including detail aids, FAQs, objection handlers, and leave-behinds, from concept through MLR/PRC approval.
Maintain claims traceability to prescribing information and approved core claims documents; flag language that exceeds label scope or lacks fair balance.
Manage agency deliverables and timelines so materials are submission-ready ahead of review cycles.
Develop representative-facing training materials and product detail aids that translate clinical and competitive data into field-ready messaging.
Partner with the training team to develop workshops and other materials that improve sales-team effectiveness.
Plan brand-related POA activities and establish a strong partnership with sales leaders and teams.
Partner with Sales on field-feedback loops and objection-handling content, incorporating real-world questions into material updates.
Monitor and summarize competitive landscape changes relevant to brand planning; monitor competitive activity and plan for risks.
Partner with Data Analytics to ensure the sales team has the HCP target information and data needed for informed decisions.
Travel in the field to visit key customers, attend conferences, and ride with sales representatives.
Serve as the day-to-day liaison with Medical Affairs, Regulatory, Legal, and Compliance for content development and review cycles.
Maintain and verify competitive-claim footnotes against current competitor labeling.
Support market research and customer segmentation analysis to inform targeting and messaging priorities.
Seek more efficient and less expensive ways to conduct work and perform special projects and other duties assigned by management.
Report irregular issues and problems to management, maintain communication with managers, staff, and outside contacts, comply with company policies and procedures, maintain a clean and safe work area, and uphold high ethical standards.