Product Manager, MR - Bracco Diagnostics Inc

Bracco Medical Technologies•Princeton, NJ

1d•Hybrid

About The Position

Bracco Diagnostics Inc. is seeking a Product Manager, MR to help shape how its magnetic resonance portfolio reaches customers across the United States. The role translates customer insights and franchise strategy into downstream marketing programs that strengthen brand positioning, support customer needs, and drive business performance. It combines hands-on campaign execution with exposure to product lifecycle management and U.S., Americas, and global commercial strategy. The Product Manager partners with Sales, Medical, Regulatory, Finance, Operations, and other stakeholders to deliver U.S. marketing initiatives spanning market development, promotional strategy, sales enablement, forecasting, and portfolio performance. In collaboration with Americas and Global Marketing colleagues, the role brings U.S. customer and market perspectives into broader planning and translates regional and global priorities into locally relevant programs. This is an individual contributor role with no current direct reports. The Product Manager leads initiatives through cross-functional collaboration and influence and may provide project leadership to internal teams, external agencies, vendors, and other partners. The position is based in Princeton, New Jersey, with a hybrid arrangement of three office days and two remote days per week, or a remote arrangement subject to business needs and at least one week per month of Princeton office attendance. Travel is approximately 40%, primarily within the U.S., with occasional international travel. Work hours may need to be adjusted to meet customer needs and critical business deadlines.

Requirements

Bachelor’s degree required.
At least 5 years of relevant experience in marketing, product management, commercial strategy, sales, or a related discipline.
Demonstrated ability to translate business strategies and market insights into effective marketing programs and commercial execution.
Strong analytical and business acumen, including the ability to interpret market, financial, customer, and business performance information and translate findings into recommendations.
Strong project management skills and demonstrated ability to manage multiple priorities, stakeholders, and timelines.
Effective cross-functional collaboration and influencing skills across functions such as Sales, Medical, Regulatory, Finance, and Supply Chain.
Strong written, verbal, and presentation skills for communication with internal stakeholders, customers, and external partners.
Customer-oriented mindset and demonstrated ability to understand and respond to customer and field needs.
Ability to balance strategic thinking with tactical execution and attention to detail.
Ability to operate effectively in a matrixed organization and collaborate across U.S., Americas, and global teams.
Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word.
Willingness to adjust work hours as required to meet customer needs and critical business deadlines.
Ability to travel approximately 40%, primarily within the U.S., with occasional international travel.
Adherence to Bracco’s core values: Passion, Extraordinary, Continuous Evolution, and Sustainability.

Nice To Haves

Concentration in Marketing, Business, Life Sciences, Healthcare, or a related field.
MBA or another advanced degree.
Experience in diagnostic imaging, pharmaceuticals, biotechnology, or medical devices.
Direct MR or contrast media experience.
Product management or downstream marketing experience.
Experience translating customer insights into marketing programs and commercial execution.

Responsibilities

Support development and execution of annual and longer-term U.S. marketing plans for assigned MR products, aligned with franchise, Americas, and global strategies.
Translate market insights, customer needs, competitive dynamics, and business priorities into actionable U.S. marketing initiatives and tactics.
Develop and execute promotional campaigns, programs, and materials to strengthen brand positioning, increase awareness, and support product adoption.
Partner with external vendors and agencies, including creative, market research, education, and media planning partners, on U.S. MR marketing initiatives.
Monitor marketing plan execution and recommend adjustments based on business performance, competitive activity, market dynamics, and customer needs.
Support product positioning, messaging, segmentation, and targeting strategies for the U.S. market.
Coordinate U.S. execution of new product introductions, indication expansions, lifecycle initiatives, and other strategic portfolio activities.
Support relationships and initiatives with radiology professional societies and key opinion leaders alongside internal partners.
Monitor U.S. market trends, customer needs, competitive activity, healthcare dynamics, and other external factors affecting the MR business.
Work with Business Intelligence, Commercial Operations, and other stakeholders to gather and analyze customer, market, and competitive insights.
Translate insights and business performance data into recommendations for marketing priorities and commercial execution.
Partner with U.S. Sales leadership and field teams to understand customer and market needs and provide marketing support.
Develop sales tools, promotional resources, product messaging, and other materials for effective customer engagement.
Collaborate with Sales Training on product and market education for field personnel.
Maintain regular field connectivity to gather feedback, identify emerging needs, and assess marketing program effectiveness.
Participate in sales meetings, customer programs, conferences, and other commercial activities as appropriate.
Support lifecycle management of assigned MR products and assess opportunities to strengthen product performance, market positioning, and long-term portfolio value.
Partner with Finance, Sales, Operations, and Supply Chain on demand planning, sales forecasting, and U.S. business performance analysis.
Provide market, customer, competitive, and promotional insights to inform forecast assumptions and improve forecast accuracy.
Monitor product demand, inventory, market trends, and commercial activity to identify risks or opportunities and recommend adjustments.
Collaborate with Operations and Supply Chain to support product availability and identify and address supply or demand risks.
Support pricing assessments and portfolio planning with Finance and Commercial stakeholders.
Track key business and product performance measures, analyze results, and provide recommendations to support business objectives.
Support evaluation of portfolio opportunities, lifecycle initiatives, and business development activities as appropriate.
Support planning, management, and tracking of the U.S. MR advertising and promotion budget.
Work cross-functionally with Medical, Regulatory, Legal, Finance, Supply Chain, Sales Training, and other partners to execute U.S. marketing priorities.
Partner with Medical and Global Marketing on market development, clinical evidence communication, lifecycle initiatives, and other MR portfolio programs.
Connect with Americas Marketing colleagues to share U.S. insights, align priorities, and support regional initiatives where appropriate.
Represent U.S. market needs and perspectives in regional and global discussions.
Manage projects across stakeholders, ensuring planning, alignment, execution, and follow-through.
Develop promotional materials and programs in accordance with regulatory, legal, medical, and company requirements.
Coordinate materials through established review and approval processes.
Ensure marketing activities and communications comply with approved product labeling, regulatory requirements, company policies, and applicable industry standards.