Staff / Principal Product Manager, Marketing Technology (MarTech)
About The Position
Inkitt is seeking a Staff / Principal Product Manager, Marketing Technology (MarTech) to join their team. This role is crucial for building and managing the marketing technology and measurement ecosystem that powers user acquisition and lifecycle management across Inkitt's platforms (Galatea, CandyJar, and Ironblood). The ideal candidate will have deep expertise in marketing technology, mobile attribution, measurement, and experimentation, with a proven track record of driving efficiency in paid acquisition and lifecycle marketing. This is a highly autonomous role where the candidate will own the strategy, roadmap, and execution of MarTech initiatives, working closely with cross-functional teams including User Acquisition, Growth, Lifecycle/CRM, Analytics, and Engineering. The company emphasizes a data-driven, experimentation-focused culture where individuals are expected to generate ideas, pitch them, and own their execution and impact measurement. Performance is measured by the ability to consistently generate high-impact ideas and achieve predicted outcomes.
Requirements
- 6+ years of professional experience in a fast-growing B2C consumer tech company, with mobile app experience.
- Deep expertise in marketing technology and measurement: mobile attribution (AppsFlyer / Adjust / Branch), SKAdNetwork/AEM and Conversions API/CAPI, event pipelines/CDP, and performance measurement and incrementality.
- Proven track record building measurement, experimentation, and martech tooling that made paid acquisition and/or lifecycle materially more efficient.
- Exceptional analytical skills with advanced SQL skills to quantify data for product and strategic decisions.
- Strong technical fluency to partner deeply with engineering on data pipelines, integrations, and tooling.
- Experience partnering with paid-UA and/or lifecycle/CRM teams; familiarity with paid-social, paid-search, and DSP/programmatic measurement.
- Self-starter capable of delivering results with limited supervision in a fast-paced, experimentation-driven environment.
- Willingness to go above and beyond with a builder mentality and ownership mindset.
Nice To Haves
- Hands-on data-engineering background is a plus.
Responsibilities
- Own the strategy, roadmap, and delivery for Inkitt’s marketing-technology and measurement ecosystem.
- Own mobile attribution and measurement end-to-end, ensuring clean signal flows and improving signal quality for efficient spend.
- Build the measurement and experimentation backbone, including incrementality testing, event pipelines, audience segmentation, and dashboards.
- Own the martech stack and integrations, making build-vs-buy decisions, selecting vendors, and ensuring reliability through governance and QA.
- Sit embedded with User Acquisition, Growth, Lifecycle/CRM, Analytics, and Engineering teams to translate needs into a martech roadmap.
- Drive features and tooling through the entire product lifecycle: ideation, specification, development, release, analysis, and iteration.
- Establish data quality, privacy-by-design, and observability to ensure business trust and speed.
- Communicate experiment roadmaps, hypotheses, and results, and influence stakeholders to secure buy-in.
- Perform quantitative and qualitative research to explore and validate opportunities.
Benefits
- 401k plan
- Health benefits (medical, dental, and vision coverage)
- Professional coaching
- Team-building events (including annual Tulum trip)
- Unlimited access to Galatea and CandyJar apps
- Unlimited budget for self-development books
- Charity donation of choice at one-year anniversary
- Free lunch in office every day
- Class Pass membership (US-based employees) and gym access (Berlin employees)
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
