Product Manager III, Global Downstream Marketing EUS
About The Position
The Product Manager III, Global Downstream Marketing, EUS executes downstream marketing strategies and initiatives for Boston Scientific’s established EUS needles portfolio and new technologies entering the market. The role supports commercial growth, product launch plans, customer adoption, and portfolio performance by implementing established commercialization strategies, monitoring business results, and identifying opportunities to improve marketing effectiveness. The position manages defined marketing and launch deliverables, including go-to-market activities, customer and field engagement, marketing materials, launch readiness, and adoption programs. It gathers customer and market insights, monitors product and launch performance, and works with cross-functional partners to support commercial execution and future portfolio planning. The role follows a hybrid work model, requiring at least three days per week in a local office, and requires willingness and ability to travel up to 40%, including internationally.
Requirements
- Bachelor’s degree.
- At least 3 years of professional experience, including at least 1 year of marketing experience.
- Experience supporting product commercialization, product launches, or downstream marketing initiatives.
- Experience executing downstream marketing programs, including sales engagement, customer campaigns, and commercial initiatives.
- Ability to analyze business performance, interpret market data, and develop actionable recommendations.
- Ability to manage multiple projects and deliverables in a cross-functional, matrix organization.
- Strong communication, organizational, and project management skills.
- Willingness and ability to travel up to 40%, including internationally.
Nice To Haves
- Strong medical device product marketing experience, particularly in downstream marketing and portfolio management.
- Clinical understanding of endoscopic procedures and customer value drivers.
- Experience executing new product launches and market development initiatives.
- Strong analytical skills and ability to translate customer and market insights into marketing actions.
- Strategic thinking, with a bias for action, collaboration, and execution.
- Advanced degree, such as an MBA or a Master’s degree in a related field.
Responsibilities
- Execute downstream marketing plans and initiatives for the EUS needles portfolio, supporting established products and new product introductions.
- Implement go-to-market activities, including customer segmentation, targeting, engagement, and adoption programs, in alignment with established commercial strategies.
- Partner with Sales, Clinical, and other cross-functional teams to gather customer insights and translate feedback into marketing materials and programs.
- Monitor portfolio performance, including revenue, utilization, market share, and margin, and analyze trends to identify opportunities for improvement.
- Develop and maintain marketing tools, promotional materials, and sales enablement resources.
- Lead development of commercialization plans for early-stage EUS product launches and manage assigned launch activities and deliverables.
- Coordinate launch execution, including early adopter engagement, customer education, field readiness, and marketing program implementation.
- Partner with field teams to identify customer needs, gather feedback, and support product adoption across targeted accounts.
- Develop evidence-based messaging, training materials, and customer-facing resources with Clinical, Training, and Professional Education teams.
- Collaborate with Sales, Sales Operations, Supply Chain, Manufacturing, and HEMA to support launch readiness and ongoing commercial execution.
- Track launch performance and adoption metrics and recommend ways to improve commercial effectiveness.
- Contribute to demand forecasting and commercialization planning to support inventory management and business objectives.
- Monitor global competitive activity, emerging clinical data, and customer feedback to identify market trends and commercial opportunities.
- Gather and analyze market insights to support downstream marketing initiatives and future portfolio planning.
- Collaborate with upstream marketing to share customer feedback, market learnings, and product performance insights.
- Support engagement with clinicians and global Key Opinion Leaders to gather feedback, develop educational resources, and strengthen product adoption.
- Coordinate marketing activities and deliver assigned business objectives within a cross-functional, matrix organization.
- Manage defined marketing projects and launch deliverables, ensuring timely execution and alignment with established priorities.
- Communicate project updates, commercial performance, and market insights to relevant stakeholders.
- Apply established processes, business knowledge, and practical judgment to address challenges and recommend improvements.
- Share knowledge and best practices with team members and provide informal guidance to newer colleagues as appropriate.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
