Product Manager, Aftermarket (Grapevine, TX)

Kubota•Grapevine, TX

About The Position

The Product Manager, Aftermarket Growth, identifies, evaluates, and launches aftermarket product opportunities that support Kubota’s growth objectives. The role owns the product roadmap and leads products through a structured stage-gate development process, serving as the business owner from opportunity identification through launch while supporting portfolio and lifecycle management. The Product Manager works cross-functionally with Product Marketing, Procurement, Engineering, Sales Companies, and suppliers. The role develops business cases and forecasts, supports commercialization and launch readiness, monitors product performance, and presents recommendations and project updates to senior leadership. The position is based in Grapevine, Texas, and requires willingness to travel domestically and internationally up to 25%.

Requirements

Minimum 7 years of experience in Product Management, Product Line Management, Category Management, Commercialization, or related disciplines.
Experience launching physical products through a structured new product introduction or stage-gate process.
Experience developing business cases, forecasts, and commercialization plans.
Strong understanding of aftermarket products, distribution channels, and commercialization processes.
Demonstrated ability to lead cross-functional initiatives without direct authority.
Strong business acumen, analytical skills, and financial aptitude.
Excellent presentation, communication, and stakeholder management skills.
Strong project management and organizational skills.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency in Microsoft Office Suite.
Fluency in English.
Ability and willingness to travel domestically and internationally up to 25%.

Nice To Haves

Bachelor’s degree in business, Marketing, Engineering, or a related field is preferred.
Specialized Product Manager training is a plus.
Experience developing and launching private-label or branded aftermarket products.
Experience in the agricultural, construction, automotive, heavy-duty truck, industrial equipment, powersports, or related aftermarket industries.
Experience working with global suppliers and cross-functional teams.
Experience developing or managing tiered product portfolios, including Good/Better/Best positioning.
Experience with Smartsheet and SAP.
Additional language skills supporting international business activities.

Responsibilities

Identify, evaluate, and prioritize aftermarket product opportunities using market research, customer insights, competitive analysis, and portfolio gap assessments.
Develop and maintain product roadmaps aligned with company growth objectives.
Lead products through Kubota’s stage-gate New Product Introduction process, from opportunity assessment through launch.
Partner with Product Marketing to translate Voice of Customer insights into product requirements, positioning, and value propositions.
Develop business cases, sales forecasts, and profitability analyses to support product investment decisions.
Collaborate with Sales Companies to evaluate market demand, pricing strategies, and sales potential.
Coordinate cross-functional activities with Procurement, Engineering, Product Marketing, suppliers, and Sales Companies to support successful product introductions and influence change.
Confirm product availability, pricing, sales enablement, marketing deliverables, and commercialization activities are complete before launch.
Monitor product performance and recommend actions to support portfolio growth, optimization, and lifecycle management.
Present recommendations, business cases, and project updates to senior leadership.
Perform other duties and special projects as assigned.