Product Management Group Manager- Marketing Customer Analytics

PNC Bank•Tysons Corner, VA

7d•Onsite

About The Position

PNC is hiring a Product Management Group Manager within its Data, Modeling & Marketing organization, supporting the Marketing & Customer Analytics team. The team uses data, advanced analytics, and AI to improve marketing performance and business growth, deepen customer understanding, evaluate marketing investments, and enable personalized customer experiences. The role is based in Pittsburgh, PA; New York, NY; Chicago, IL; or Tysons Corner, VA. PNC describes itself as an in-office company and encourages candidates to discuss workplace expectations with their recruiter and hiring manager. The role leads the vision, strategy, and execution of data products and capabilities supporting PNC’s Marketing Analytics ecosystem. The manager will work across Marketing, Analytics, Data, and Technology to modernize the structure, governance, and delivery of marketing data and make analytics-ready data more accessible for measurement, customer analytics, personalization, and AI applications. The position will help build a scalable, AI-enabled analytics ecosystem that improves speed to insight, strengthens marketing decisions, and creates measurable business value. The role defines strategy and delivers business and financial results for a product portfolio, leading teams responsible for new and existing products. It develops differentiated customer experiences through technology, operations, and data analytics; sponsors product or experience development projects; secures executive and governing committee support; and oversees delivery against schedule, budget, and strategic goals. The manager also leads product lines and product development managers, manages stakeholder and client engagement throughout the product lifecycle, supports risk appetite and limits as part of the first line of defense, and owns business responses to audit and regulatory findings. PNC expects its people managers to cultivate inclusive teams, model company values, drive change, deliver results, and develop employees. The position is incentive eligible. PNC will not provide employment visa sponsorship or participate in STEM OPT for this position.

Requirements

Bachelor’s degree in Business, Product Management, Data Analytics, Computer Science, Information Systems, Engineering, Statistics, Economics, or a related field; the job description also lists a bachelor’s degree as the education requirement.
10+ years of experience in Product Management, Data & Analytics, Data Products, Technology, Strategy, or related disciplines, as stated in the role-specific preferred experience.
5+ years of people leadership experience, with a track record of developing high-performing teams.
Experience owning complex data or analytics products, including product vision, roadmap development, prioritization, and execution.
Proven success leading large-scale data modernization, migration, or transformation initiatives.
Strong understanding of data ecosystems, data architecture, governance, data quality, and analytics enablement.
Experience supporting Marketing Analytics, Customer Analytics, or customer experience initiatives.
Ability to lead through complex organizational and technology transformations while maintaining critical business operations.
Exceptional executive communication, strategic thinking, problem-solving, and change management skills.
Proven leadership experience with a moderate to large scope of responsibility.
Knowledge and skills relevant to business objectives, customer solutions, marketing, product development, product management, and sales.
Competencies in collaborating, competing in a competitive environment, design thinking, emerging technologies, innovation, managing multiple priorities, problem solving, product development strategy, and solutions development.
A comparable combination of education, job-specific certifications, and experience (including military service) may be considered in lieu of a degree.
No required certifications, licenses, or language assessments.
Must meet applicable Section 19 of the Federal Deposit Insurance Act requirements and, for any registered role, applicable SAFE Act and/or FINRA requirements.

Nice To Haves

Master’s degree preferred.
Higher education such as a master’s degree or PhD, or certifications, is desirable.

Responsibilities

Define and execute the vision, strategy, and roadmap for Marketing Analytics data products.
Lead large-scale data modernization and transformation initiatives, including evolution of the Marketing Data Layer.
Establish and maintain data governance, quality, operational reliability, and ownership frameworks.
Drive adoption of AI, Generative AI, LLMs, AI agents, and conversational analytics through scalable data foundations.
Translate business and analytical needs into data product requirements and actionable delivery plans.
Partner with senior leaders across Business, Analytics, Data, Technology, and Marketing to align priorities and drive outcomes.
Lead and develop high-performing teams, fostering innovation, accountability, and continuous improvement.
Balance operational stability with long-term transformation and modernization efforts.
Define product portfolio strategy and execute business and financial results through leadership of teams managing new and existing products.
Develop differentiated customer experiences and product strategies for applicable business segments and product groups.
Sponsor product or experience development projects and assess their feasibility and value.
Present initiatives and policy changes to executive management and ideas to governing committees for approval.
Manage progress so initiatives are completed on time, within budget, and in line with strategic goals; oversee issue resolution.
Lead teams delivering new products and enhancements to existing products or experiences, and anticipate and resolve complex operational and process problems.
Maintain a network of industry counterparts and third parties.
Serve as a senior escalation point and secure successful outcomes with stakeholders such as sales, marketing, digital channel delivery, and internal service partners.
Lead activities with external stakeholders and clients throughout the product lifecycle.
Support determination of risk appetite and limits as part of the first line of defense.
Own business responses to audit and regulatory findings.
Lead one or more product lines and managers; manage, motivate, and develop product development managers and key contributors.
Assess and manage risks associated with business objectives and activities in accordance with PNC’s Enterprise Risk Management Framework.
Cultivate diverse and inclusive teams, model PNC values, drive change and innovation, take ownership of results, empower others, and develop employees.

Benefits

Medical and prescription drug coverage, including a Health Savings Account feature
Dental insurance
Vision insurance
Employee and spouse/child life insurance
Short- and long-term disability protection
401(k) with PNC match
Pension plan
Stock purchase plans
Dependent care reimbursement account
Back-up child and elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select fully paid programs
Wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
15 to 25 vacation days each year, depending on career level and years of service