The Business Manager will work within Marketing, Analytics & Product Strategy (MAPS), which develops intelligent marketing and innovative product strategies to support the Enterprise and fuel the Retail Bank’s growth, customer engagement, and retention. The role applies strategic and analytical skills to major company challenges, develops and tests strategies, and works collaboratively to influence business results. The position may manage and develop one to two analysts, while coaching and mentoring associates. It spans product strategy, marketing, credit risk, analytics, and execution. The Business Manager will develop strategies for growth, profitability, and competitive success; create and implement lending product and pricing strategies; lead product-level modeling and analytics; shape direct-to-consumer marketing and retail-channel product intent; and use insights to inform customer experiences and go-to-market strategies. The role also focuses on improving credit performance through analysis, risk models, hypothesis testing, and monitoring. The Business Manager will translate business intent into requirements and delivery plans, oversee multiple projects and programs, and partner with teams across IT, Sales, Operations, Finance, and other areas. Success requires strong analytical and quantitative judgment, leadership, communication, results orientation, and the ability to work effectively in a fast-paced, changing environment.
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Job Type
Full-time
Career Level
Manager