Product Management Group Manager- Marketing Customer Analytics

PNC•Tysons, VA

9d•$175,560 - $326,040•Onsite

About The Position

The Product Management Group Manager leads the vision, strategy, and execution of data products and capabilities that support PNC’s Marketing Analytics ecosystem. Based in Pittsburgh, New York, Chicago, or Tysons Corner, the role partners across Marketing, Analytics, Data, and Technology to modernize the structure, governance, and delivery of marketing data. It makes high-quality, analytics-ready data more accessible for measurement, customer analytics, personalization, and AI applications, helping improve speed to insight, marketing decision-making, and measurable business outcomes. The role defines strategy and delivers business and financial results for a product portfolio, leading teams that manage new and existing products and create differentiated customer experiences using technology, operations, and data analytics. It sponsors development initiatives, gains executive approval, manages delivery against time, budget, and strategic goals, and resolves complex operational issues. The manager is a senior escalation point, works with internal and external stakeholders throughout the product lifecycle, supports risk decisions, and owns business responses to audit and regulatory findings. It leads product lines and managers, developing a high-performing team while balancing operational stability with transformation and modernization. PNC describes itself as an in-office company. The position does not provide employment visa sponsorship or participate in STEM OPT. The role is incentive eligible, with incentive payment based on company, business, and/or individual performance.

Requirements

Bachelor’s degree in a relevant field such as Business, Product Management, Data Analytics, Computer Science, Information Systems, Engineering, Statistics, or Economics; the job posting also lists a bachelor’s degree as the education level.
10+ years of experience in Product Management, Data & Analytics, Data Products, Technology, Strategy, or related disciplines (preferred experience section).
5+ years of people leadership experience and a demonstrated record of developing high-performing teams (preferred experience section).
Experience owning complex data or analytics products, including vision, roadmap development, prioritization, and execution.
Proven success leading large-scale data modernization, migration, or transformation initiatives.
Strong understanding of data ecosystems, data architecture, governance, data quality, and analytics enablement.
Experience supporting Marketing Analytics, Customer Analytics, or customer experience initiatives.
Ability to lead through complex organizational and technology transformations while maintaining critical business operations.
Exceptional executive communication, strategic thinking, problem-solving, and change management skills.
Proven leadership with a moderate to large scope of responsibility; the role description indicates at least 5 years of prior management experience is typically required.
Industry-relevant experience is typically 8+ years, and roles at this level typically require a university or college degree; comparable education, job-specific certifications, and experience may be considered in lieu of a degree.
Demonstrate competencies including collaboration, design thinking, innovation, managing multiple priorities, problem solving, product development strategy, and solutions development.
No required certifications or licenses.

Nice To Haves

Master’s degree preferred.
Experience in Marketing Analytics, Customer Analytics, or customer experience initiatives.
Experience with data and AI capabilities, including Generative AI, LLMs, AI agents, and conversational analytics.

Responsibilities

Define and execute the vision, strategy, and roadmap for Marketing Analytics data products.
Lead large-scale data modernization and transformation initiatives, including evolution of the Marketing Data Layer.
Establish and maintain data governance, quality, operational reliability, and ownership frameworks.
Enable adoption of AI, Generative AI, LLMs, AI agents, and conversational analytics through scalable data foundations.
Translate business and analytical needs into data product requirements and actionable delivery plans.
Partner with senior leaders across Business, Analytics, Data, Technology, and Marketing to align priorities and drive outcomes.
Lead, motivate, and develop teams and managers, fostering innovation, accountability, and continuous improvement.
Balance operational stability with long-term transformation and modernization efforts.
Define product portfolio strategy and execute business and financial results through teams managing new and existing products.
Sponsor product or customer-experience development projects, assess feasibility and value, and present initiatives and policy changes for executive approval.
Manage product initiatives to ensure timely, on-budget completion aligned with strategic goals, and oversee resolution of issues.
Lead teams developing new products or enhancing existing products and customer experiences; anticipate and resolve complex operational and process problems.
Present ideas to governing committees and maintain a network of industry counterparts and third parties.
Serve as a senior point of escalation and ensure outcomes with sales, marketing, digital channel delivery, and internal service partners.
Lead activities with external stakeholders and clients throughout the product lifecycle.
Support determination of risk appetite and limits as part of the first line of defense, and own business responses to audit and regulatory findings.
Manage, motivate, and develop the performance of product development managers and key contributors.
Manage business risks and support PNC’s Enterprise Risk Management Framework; deliver customer-focused solutions and model inclusive, values-driven leadership.

Benefits

Medical and prescription drug coverage, with a Health Savings Account feature.
Dental and vision coverage options.
Employee and spouse/child life insurance.
Short- and long-term disability protection.
401(k) with PNC match.
Pension and stock purchase plans.
Dependent care reimbursement account.
Back-up child and elder care.
Adoption, surrogacy, and doula reimbursement.
Educational assistance, including select fully paid programs.
Wellness program with financial incentives.
Maternity and/or parental leave.
Up to 11 paid holidays each year.
9 occasional absence days each year, unless otherwise required by law.
15 to 25 vacation days each year depending on career level and years of service.
Incentive-eligible compensation based on company, business, and/or individual performance.