Product Director, Professional Promotion, INLEXZO

Johnson & Johnson Innovative Medicine•Horsham, PA

About The Position

Johnson & Johnson is recruiting a Product Director, Bladder Cancer Professional Promotion Marketing for INLEXZO, based in Horsham, Pennsylvania. The role is accountable for understanding and implementing strategies to influence INLEXZO treatment in bladder cancer, and for developing and implementing healthcare professional marketing plans and initiatives in the bladder cancer marketplace. The Product Director will craft marketing strategies that help providers reimagine care for patients with bladder cancer. The role leads launch readiness and execution for upcoming INLEXZO indications, including SunRISe-5 (SR5), building on the initial indication. As a cross-functional launch lead, the Product Director coordinates execution across commercial, medical, access, regulatory, field, and other teams, including Launch Readiness Review preparation, follow-through, and launch execution. Responsibilities include indication-specific positioning and messaging, HCP promotional materials, field readiness, integrated launch planning, and post-launch optimization.

Requirements

A minimum bachelor's degree.
At least 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
At least 5 years of experience in Sales, Marketing, Managed Care Account Management, Pricing, related fields, or a qualified leadership development program.
Proficiency in marketing and project management, and clear communication skills.
Ability to travel up to 20%, which may include overnight and weekend travel.

Nice To Haves

MBA or advanced degree in a related field.
People leadership experience.
Experience in oncology.
Previous sales experience.
Product launch experience.
Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time.

Responsibilities

Lead development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals.
Develop strategies, marketing assets, and tactical plans in close partnership with the Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and other internal partners.
Develop content with the learning and development team for sales meetings and ongoing field development to support brand strategies.
Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team.
Lead HCP launch strategy and execution for upcoming indications, including SR5, from pre-launch readiness through launch and post-launch optimization.
Define indication-specific positioning, messaging, and HCP promotional materials for SR5 and subsequent indication expansions, ensuring alignment with approved labeling and a cohesive portfolio story.
Partner with Sales and Sales Learning & Development to prepare the field for each indication launch, including training content, sales meeting plans, and launch tools.
Coordinate cross-functional launch execution across Marketing, Sales, Medical Affairs, Market Access, Regulatory, Omnichannel, Analytics, and Operations; maintain an integrated launch plan with owners, timelines, milestones, and risk mitigation.
Contribute to Launch Readiness Review responsibilities, including preparing and presenting readiness assessments, aligning cross-functional partners on gaps and actions, and tracking readiness commitments through launch.
Build and sustain cross-functional and governance relationships, navigating CAC with credibility, influence, and a competitive mindset.
Integrate work across Omnichannel, Sales, Analytics, and other cross-functional partners, using performance data to guide prioritization, investment decisions, and optimization.