Product Director, APP Marketing, INLEXZO

Johnson & Johnson Innovative Medicine • Horsham, PA

2d

About The Position

Johnson & Johnson is recruiting a Product Director for INLEXZO® Advanced Practice Provider Marketing in Horsham, Pennsylvania. The role shapes marketing programs and strategies in a field of rapid scientific advancement and significant patient need, with a focus on Advanced Practice Provider activation through insight generation, strategy development, content development, and tactical execution. The Product Director works with brand, field sales, medical, internal, and agency partners to help Advanced Practice Providers support INLEXZO® patients.

The position leads marketing strategy and execution, develops education, activation, and support programs, improves engagement across channels, and uses insights and analytics to assess and optimize performance. It also contributes to annual brand and Bladder portfolio planning and helps shape the future Advanced Practice Provider experience for INLEXZO®.

Requirements

• Bachelor’s degree required.
• At least 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• At least 5 years of experience in Sales, Marketing, Managed Care Account Management, Pricing, related fields, or a qualified leadership development program.
• Proficiency in marketing and project management, with clear communication skills.
• Ability to travel up to 20%, including possible overnight and weekend travel.

Nice To Haves

• MBA or advanced degree in a related field.
• People leadership experience.
• Oncology experience.
• Product launch experience.
• Previous sales experience.
• Commitment to learning emerging technologies such as AI through exploration, iteration, and applying new tools over time.

Responsibilities

• Lead development and execution of the Advanced Practice Provider marketing strategy for INLEXZO®, translating provider, market, and business insights into priorities, integrated plans, and measurable programs.
• Shape the Advanced Practice Provider education, activation, and support strategy, addressing information needs, treatment expectations, access and support considerations, and key moments across the treatment journey.
• Identify opportunities to improve Advanced Practice Provider experiences, strengthen content and media effectiveness, and connect brand-specific efforts across channels.
• Lead cross-functional collaboration with Medical, Legal, Regulatory, Market Research and Analytics, Advocacy and Communications, Media Excellence, Field, Patient Support, agency partners, and Bladder Cancer teams to align stakeholders and deliver compliant, provider-centered solutions.
• Use provider insights, market research, performance analytics, and stakeholder feedback to evaluate program impact, guide investment decisions, and optimize education, support, and engagement strategies.
• Contribute to annual brand and Bladder portfolio planning by identifying Advanced Practice Provider marketing opportunities, informing resource allocation, and helping shape the future provider experience for INLEXZO®.

What This Job Offers

• Job Type: Full-time
• Career Level: Director