Product Director, APP Marketing, INLEXZO

Johnson & Johnson • Horsham, PA

1d • Onsite

About The Position

Johnson & Johnson is recruiting a Product Director to lead Advanced Practice Provider (APP) marketing for INLEXZO® in Horsham, Pennsylvania. The role shapes marketing programs and strategies in a rapidly advancing scientific area with significant patient need. It focuses on APP insight generation, strategy development, content development, and tactical execution to help APPs support patients receiving INLEXZO®.

The Product Director works with brand partners, field sales, medical and other internal teams, and agency partners. The position leads APP marketing strategy and execution, develops education and support programs, improves engagement across channels, and uses research and performance data to optimize programs. It also contributes to annual brand and Bladder portfolio planning.

Requirements

• Bachelor’s degree required.
• At least 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• At least 5 years of experience in Sales, Marketing, Managed Care Account Management, Pricing, related fields, or a qualified leadership development program.
• Proficiency in marketing, project management, and clear communication.
• Ability to travel up to 20%, potentially including overnight and weekend travel.

Nice To Haves

• MBA or advanced degree in a related field.
• People leadership experience.
• Oncology experience.
• Product launch experience.
• Previous sales experience.
• Commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time.

Responsibilities

• Lead development and execution of the INLEXZO® APP marketing strategy, translating APP, market, and business insights into priorities, integrated plans, and measurable programs.
• Shape APP education, activation, and support strategies that address information needs, treatment expectations, access and support considerations, and key moments across the treatment journey.
• Identify opportunities to improve APP experiences, strengthen content and media effectiveness, and connect brand-specific efforts across channels.
• Lead cross-functional collaboration with Medical, Legal, Regulatory, Market Research and Analytics, Advocacy and Communications, Media Excellence, Field, Patient Support, agency partners, and Bladder Cancer teams.
• Use APP insights, market research, performance analytics, and stakeholder feedback to evaluate impact, guide investment decisions, and optimize education, support, and engagement strategies.
• Contribute to annual brand and Bladder portfolio planning by identifying APP marketing opportunities, informing resource allocation, and helping shape the future APP experience for INLEXZO®.

What This Job Offers

• Job Type: Full-time
• Career Level: Director