Director, Commercial Promotion Strategy & Analytics

Samsung Electronics•Plano, TX

About The Position

The Director, Commercial Promotion Strategy & Analytics is a high-impact leadership role responsible for governing, evaluating, and optimizing multi-million-dollar promotional investments across Samsung’s carrier partner accounts, including T-Mobile, Verizon, and AT&T. Acting as the strategic Product Manager and commercial authority for promotional programs, the role connects financial analytics with carrier account sales teams and Go-To-Market (GTM) execution. It uses detailed analysis of invoice-level data, carrier subsidy splits, sell-out lift elasticities, and complex promotion structures to establish actionable promotional guidelines. The director ensures promotional investments drive incremental sell-out volume, protect brand equity, and align with retail enablement and integrated marketing KPIs. The role leads commercial alignment across GTM functions, supports promotional execution and measurement, and provides executive reporting and recommendations. Samsung Electronics America describes its work as advancing mobile technologies, consumer electronics, home appliances, enterprise solutions, and network systems, and its mission as using products, services, and AI technology to deliver smarter, sustainable, and more connected experiences.

Requirements

Bachelor’s degree in Business Analytics, Finance, Economics, Engineering, or a related quantitative field.
12+ years of progressive commercial strategy, revenue management, product management, or promotional analytics experience.
3+ years in a senior leadership/director capacity.
Extensive experience in the mobile industry, telecommunications, or MNO/MVNO.

Nice To Haves

MBA or Master’s degree strongly preferred.
10+ years of relevant experience.

Responsibilities

Serve as the central Product Management authority defining promotional guidelines, investment thresholds, and ROI guardrails for carrier account teams.
Partner with Account Sales Leads to evaluate carrier roadmaps, challenge assumptions, and recommend promotional constructs and timing based on data.
Establish standard frameworks for when and how sales teams deploy funding, including launch, mid-lifecycle sustainment, holiday/Q4, and competitive-response periods.
Analyze historical invoice claims, carrier billings, sell-in and sell-out velocity, and channel inventory to audit promotional efficiency.
Analyze Samsung and carrier promotional cost-sharing across funding buckets.
Model scenario-based sell-out lift and revenue impact, including the elasticity and trade-offs of reallocating promotional funding across mechanisms.
Assess carrier promotional structures, including plan restrictions and trade-in tiers, to measure consumer accessibility and conversion impact.
Align promotional timing with national ATL/BTL marketing campaigns, brand launches, and retail merchandising initiatives.
Collaborate with Retail Operations and Field Sales to measure field execution, carrier store associate mindshare, and point-of-sale conversion.
Connect promotional strategies to Net Revenue, Sell-Out Units, Market Share, Average Selling Price, Promo Spend-to-Sales Ratio, and ROAS.
Build and maintain commercial dashboards and predictive promotional-modeling tools for executive leadership and account teams.
Present bi-weekly/monthly promotional performance reviews and future roadmap recommendations to C-suite and regional executive committees.