Product Content Engineer - Content Strategist

Meta • Los Angeles, CA

2d • $131,000 - $190,000

About The Position

Product Content Engineering is a horizontal function supporting initiatives across Instagram. The team partners with product and technical teams to solve problems through content-driven solutions, set quality standards, and develop creative consumption experiences that entertain, inform, and delight users.

The Product Content Engineer - Content Strategist owns content workstreams supporting one or more emerging Instagram formats: Series, Live, and Features. The role calls for deep familiarity with digital video trends and best practices, and a creative, strategic, and data-informed approach to content development at scale. The strategist partners across product, design, engineering, and insights to develop content strategy, deliver prioritized workstreams, and align on quality standards for Instagram’s global community. This individual contributor role requires strong editorial judgment, the ability to create thorough and objective guidelines that establish and measure content quality at scale, familiarity with AI tools and platforms, and strategic product thinking centered on user needs.

Requirements

• At least 6 years of experience in digital content strategy, production, or relevant fields.
• Demonstrated expertise in digital video content and emerging formats at scale.
• Demonstrated experience monitoring digital media trends and translating them into actionable strategies for content or product development.
• Editorial judgment and creative problem-solving skills, including the ability to document judgment logic in reusable frameworks and apply it consistently across content workstreams and cross-functional partners.
• Proficiency in leveraging quantitative and qualitative insights to inform content decisions and communicate impact to cross-functional audiences.
• Experience independently delivering content initiatives with cross-functional partners, from problem definition through execution and evaluation.

Nice To Haves

• Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
• Demonstrated ongoing AI skill development, such as prompt/context engineering or agent orchestration, and keeping current with emerging AI technologies.
• Experience in mobile Live, short-form micro-dramas, or connected TV apps.
• Demonstrated ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.

Responsibilities

• Define and apply format-specific content quality criteria within assigned product areas, translating editorial judgment into scalable evaluation frameworks.
• Research and define creative content best practices in emerging formats and partner with cross-functional teams to distribute them to the creator community.
• Use editorial judgment and data-driven insights to identify, vet, and prioritize content for acquisition in new content formats.
• Partner with product, partnerships, and product marketing to design content experiments, evaluate results, and recommend which content approaches to scale, refine, or stop.
• Use AI tools to improve content research, evaluation, and reporting workflows, validating outputs against editorial standards and human judgment.
• Research industry and content trends in emerging formats and distill them into actionable recommendations for product development or content acquisition.

Benefits

• Bonus
• Equity
• Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed